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Facebook tweaks News Feed to reduce clickbait content

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facebook logoNew York : In a bid to reduce clickbait content and to direct user attention towards higher quality content, Facebook has tweaked its News Feed algorithm, a media report said.

Clickbait describes web content that aims to exploit the curiosity gap, providing just enough information to make the reader curious, but not enough to satisfy their curiosity without clicking through to the linked content.

Articles with transparent, informative headlines will now show up higher on your feed, while potential clickbait will be listed lower.

Now Facebook is filtering out clickbait much like Gmail hides spam. It is detecting specific words, structures, and styles in titles which “intentionally leave out crucial information, forcing people to click to find the answer”, The Next Web reported.

Facebook provided samples of titles you will be seeing a lot less of — “when she looked under her couch cushions and saw this… I was shocked!”, “the dog barked at the deliveryman and his reaction was priceless”, “apples are actually bad for you”.

Facebook is not filtering out individual clickbait posts, but rather ranking complete pages and domains based on their overall tendency towards opaque headlines.

That means a page or website can probably get away with sending out an article with a clickbait headline every once in a while – probably for the better, since algorithms make mistakes, but those that rely on clickbait as their general source of traffic could be severely impacted, the report noted.

Facebook is the world’s largest social media platform, effectively making it the singular company with the most control over what content people read and has the power to stop clickbait from working, while making informative headlines more relevant, the report added.

Business

Apple is giving a huge discount on its gadgets: Details inside

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If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.

The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.

Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.

 

Amazon Summer Sale May 2022: Discount offer on iPhone 13 

Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.

If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.

Buy at Rs. 64,900 (MRP – Rs. 79,900)

Features of Apple iPhone 13 

The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.

The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.

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