Entertainment
Bollywood gives Punjabi songs bigger platform: Rapper Badshah
Noida : Take “Saturday Saturday”, “Kar gayi chull” or “Kala chashma” — these songs came and went in their original forms, but they have received unprecedented popularity after being included in a Bollywood film. Rapper Badshah says Hindi films undoubtedly give Punjabi numbers a wider reach and fan following.
“I’ve made so many songs before that nobody cared to listen to, but as soon as they featured in films (they became more popular). I made ‘…chull’, it was a hit but in a limited way, but now it is the biggest track of this year.
“This happens because Bollywood gives you a bigger platform. It helps you in making your reach wider,” Badshah, whose real name is Aditya Singh, told IANS here.
Known for hits like “Proper patola”, “DJ waley babu” and “Swag”, Badshah’s latest song “Kala Chashma” — which he had earlier released with Indeep Bakshi — features in a refreshed avatar in the upcoming film “Baar Baar Dekho”. It has been picturised on Katrina Kaif and Sidharth Malhotra, and has gone viral on social media.
Talking about the track, Badshah said: “I have not done anything to ‘Kala chashma’. I have just polished it a little… Katrina Kaif, Sidharth Malhotra, (singer) Neha Kakkar and all the other people who have been involved have contributed to make this song really big,” added the rapper, who performed live at the Gardens Galleria here last week.
While “Kala chashma” is Badshah’s first attempt at recreating a song, he considers it a “safe bet”.
“I think it’s a safe bet as the song is already a hit and it will help the film to get a good opening,” he added.
But doesn’t he feel this is also a mark that Bollywood may be running out of fresh ideas for music?
He said: “No, nothing like that. I think it is like fashion. Like there was a fashion of romantic numbers… I feel that a film is made in crores and then the makers feel, ‘Maybe this thing (a song) will work for the film, so let’s try this’.
“So, I feel it is a safe bet. Everywhere people take very less risk, so that’s the same case for every industry.”
The “Abhi Toh Party Shuru Hui Hai” crooner, who has already rapped a few lines for superstar Salman Khan’s two films “Bajrangi Bhaijaan” and “Sultan”, says he is keen to work on films with Shah Rukh Khan and Aamir Khan too.
“I don’t know why I haven’t been able to work with both of them but I would love to work for everyone in the industry. Bollywood is a tough place to be in and survival isn’t easy,” he said.
Nevertheless, the “Bandook” rapper credits his growth and popularity to Bollywood.
“I want to thank Bollywood for accepting me and loving me the way I am and my songs. Bollywood has given me the reach. I also credit my team and label as anyone who is successful, is never alone,” Badshah said.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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