Entertainment
Actors just face of the brand: Kangana
New Delhi:At a time when the government is mulling over a law that punishes celebrities for misleading advertisements, actress Kangana Ranaut feels it is wrong to hold stars liable for brand endorsements. She says actors are just the face of the brand, and it is “entirely” the consumers’ responsibility what they choose to buy.
“We are just the face of the brand but consumer is the king. They have to make their decision and know that it is entirely their responsibility what they choose to buy and invest their resources in,” Kangana told IANS in a telephonic interview from Bengaluru.
The Central government could soon come up with a law that would make celebrities “accountable for misleading ads”. Recently, the Law and Consumer Affairs Ministry accepted the recommendation of a Parliamentary Standing Committee and decided to impose “stringent provisions including jail term and hefty penalty” of up to Rs 50,00,000 for “repeated offence”.
Since the news surfaced, there have been debates going on whether celebrities are liable for their decision to endorse a brand.
The “Queen” star notes that celebrities cannot take responsibility of how the products are manufactured.
She added: “We still are very naive when it comes to the product and consumer relationship. People just have to make their own decisions. We (actors) cannot most definitely take responsibility of how these things are manufactured.”
The actress, who is always in the news due to her brazen honesty, shared her views over brand endorsements, and how she picks her deals while she was at Lifestyle store launch at Phoenix Marketcity, Whitefield in Bengaluru.
When it comes to endorsements, Kangana is very selective. She says she would never associate herself with something that “propagate a certain group of people or race”.
“It shouldn’t be derogatory to a certain section of consumer. I am against fairness and things that sort of want to propagate a certain group of people or race and then run others down.
“That is sort of discrimination and is definitely not acceptable,” said the actress, who endorses brands like Melange by Lifestyle and a direct-to-home television brand.
She was also recently seen in the Swachh Bharat Abhiyan campaign.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
Content provided by Adverloom
Foodman Vishal Singh Honored for Hunger Free World Mission in Bangkok
Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma
Cheers and Cheers: Barzilla’s Joyful Ode to Inclusivity and Celebration
Casino Days Reveal Internal Data on Most Popular Smartphones
Meghalaya Reserves Legalized Gambling and Sports Betting for Tourists
IPL 20202 UPDATE: KXIP vs MI IPL Dream11 Team Prediction for Today Match, Update Point Table of all Team.
In a Live debate AAP leader Syed Asad Abbas hurls abuses to BJP spokesperson Nupur Sharma.
‘India’s Most Wanted’ trailer out Arjun Kapoor on hunt of Osama-Bin-Laden
Time to move on: Sonakshi on Shatrughan’s joining Congress
