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Yuvraj Singh enters fashion world for a cause

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Yuvraj SinghMumbai : Cricketer Yuvraj Singh has forayed into the fashion industry by launching his brand YWC Fashion in collaboration with designers Shantanu and Nikhil.

The cricket star says all the profits from his clothing line will be used for the betterment of cancer patients via YouWeCan (YWC). The brand was launched here on Saturday.

YouWeCan is an initiative of Yuvraj Singh Foundation which was started to help in facilitating early cancer detection. The organisation aims at creating awareness on early detection and prevention as well as providing support to fight the disease.

“I am running this foundation for last four years and it has been quite difficult to raise funds for the foundation. Many people don’t have money to go for a complete treatment,” said Yuvraj, who has won the battle against cancer.

He added: “So, we have started this fashion brand in collaboration with designers Shantanu and Nikhil and apparel maker Suditi Industries. We hope this brand sustains and we can help all those cancer patients who can not afford this treatment.”

Several Bollywood celebrities like Amitabh Bachchan, Deepika Padukone, Farhan Akhtar, Riteish Deshmukh, Farah Khan, Arjun Rampal, Neha Dhupia added glam quotient to the event. Cricketer Irfan Pathan was also in attendance.

Yuvraj said he is “grateful to all celebrities” who took out time from their schedule and came out to support him.

“I think everybody understands the reason behind it. I am really thankful to everyone,” he said.

Deepika also lauded the initiative. The “Bajirao Mastani” star said: “It is always nice when people use their popularity and come up with such noble cause. To make a difference in society is always a great thing and we should support him.”

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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma

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World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.

Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.

During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.

On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”

Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.

It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.

Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.

Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”

On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”

The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.

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