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Athiya Shetty to walk for Masaba Gupta at AIFW

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Athiya ShettyMumbai :  Actress Athiya Shetty, also the brand ambassador of Maybelline New York, will walk for designer Masaba Gupta at the Amazon India Fashion Week (AIFW) 2017.

The 28th edition of AIFW, in association with Maybelline New York, will be held from October 12-16 at the NSIC Grounds, Okhla, here.

As the showstopper for Masaba, who will showcase her designs on October 15, Athiya will don a New York-inspired vivid, bold and edgy look created by make-up artist Elton J Fernandez.

Athiya, who also recently did a photo shoot inspired by New York Fashion Week SS’17, said she was thrilled to work with Elton J Fernandez and Rohan Shreshta for the #GirlsGoneVivid shoot.

“Elton created incredibly bold, dynamic and vibrant looks that epitomise everything that is confident and powerful about a woman’s femininity. I don’t think anyone has ever seen me in this avatar before,” Athiya said.

She added that she is excited to bring to India the trend that has been a rage on international runways, through Masaba’s show.

“It will also showcase lively hues with a modern, chic and sexy New York vibe that will be infused with high octane energy. I personally love Masaba’s designs and I know she has something spectacular designed for me,” she said.

Pooja Sahgal, General Manager of Maybelline New York – India, says the brand is very excited to bring new and different trends to India.

“The #GirlsGoneVivid shoot was a very special event as we could bring out an unseen dimension of Athiya’s fabulous personality. The brand encourages women to embrace the power of make-up to express themselves, and Athiya is the perfect representative of these values.

“I am confident that she will create magic on stage at AIFW and I look forward to a stunning show that is inspirational to all our consumers,” said Sahgal.

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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma

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World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.

Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.

During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.

On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”

Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.

It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.

Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.

Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”

On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”

The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.

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