Entertainment
Designing for movies, runway equally challenging: Nishka Lulla
Mumbai :Nishka Lulla, daughter of National Award winning designer Neeta Lulla, has helped her mother in costume designing for actors in movies, and has also showcased her own work on the ramp. She says designing for the silver screen and the runway are equally challenging.Asked which is easier — designing for films or for the ramp, Nishka : “I think none are easy. Both are challenging. when you design for the runway, every year you have to come out with a collection which is better than the previous one.”Nishka, who has celebrity clients like Sonam Kapoor, Katrina Kaif, Sonakshi Sinha, Genelia D’souza and Kiran Rao, says a designer constantly competes with himself/herself while designing for the runway.
“You are constantly competing with yourself and what you have done before, to come up with something new, different and something that would create a fashion statement,” she added.Nishka says designing for films has its own challenges.”When you design for movies, it is a challenge because you are designing for a particular character, which you have to relate to and there are many other things you have to look at — such as location, weather, budget and character… So, both are challenging in their own way,” she added.
She says she enjoys doing both because they are different from each other.Nishka showcased her latest line at the Lakme Fashion Week Summer/Resort 2017 here on Saturday.”This (collection) gives more of a glamorous touch to the boho-vibe. Earlier, I have done very easy-to-wear, casual styles. But this line has a more glamorous style to it,” she said.The designer says her collection of 22 looks is inspired by nature and is meant for women who love their independence.
“It’s mostly inspired by nature, like butterfly wings and Indian mogra flowers… It’s mostly for women who are very free and who love their freedom,” she said.Talking more about the collection, Nishka said: “The cuts are very relaxed and easy for movement. They are fun, casual separates, which turn dressy with embellishments. Fabric used is mostly cotton, because I think it is great for summer.”The colours are white, old greys, fern green… So it’s more of vintage colour pallete.”Nishka says the popularity of social media and digital platforms is helping people to know more about fashion and style — and especially helping girls to look beyond Bollywood for trends.”With the rise of social media, I think a lot of the younger girls look at what actors wear off duty for fashion and style statements… Such as what an actress wears for a premiere, or airport looks. I think that is what inspires the girls more nowadays than movies,” she said.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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