Entertainment
Sufi music remains unchallenged: Singer Kailash Kher
Udaipur : Popular bollywood singer Kailash Kher has said that even in this age of commercialisation, the interest in Sufi music remains unchallenged, which is highlighted by the increasing interest of the youth in the genre.
The singer, who rose to critical acclaim after years of struggle, also felt that singers are now being taken seriously by the audience, which was not the case in the past.
“Earlier music was not respected or revered in our country; music was not motivated. This was because the music industry was not well organised. Even after struggling for 20 years, there was no guarantee of work in the industry. There is no dearth of talent in the field but opportunities are lacking,” Kher told IANS on the sidelines of the just-concluded Udaipur World Music Festival.
Asked about transformation in the field of music, he said that India has been a country of spiritual masters and great musicians and, citing the names of Chanakya, Gautam Buddha and Swami Vivekanada, among others, noted that it is but natural for Indians to have an interest in the creative fields.
“In this age of commercialisation, low standard products are being brought into the market, but even as low-standard music is being highly marketed, good music is also being made,” he said.
The singer said that it is not right to say that the youth are inclined towards loud and noisy music. If there was a count of Sufi fans, according to Kher, the youth would certainly top the list.
Sufi music, he said, continues to be popular and well-received even today. “Sufi music teaches one simplcity and the ethereal aspects of life. The youth today are fans of sufi music. The love and respect that I have earned in the past 11 years is largely a result of sufi music,” he said.
Kher said that music is transforming society and that it has a great contribution in the field of healthcare too. “Some medical institutes in the US use Indian music to treat cancer patients. What can bring more pride to our music than this?” the singer asked.
Kher recently launched two bands, ‘SurFira’ and ‘IndieRoutes’. Their slogan is “Each one — Teach one” and he is trying to provide opportunities to young singers using these platforms.
Kailash Kher has also lent his voice to a number of advertisement jingles, the one for the Swach Bharat Abhiyan is among the most popular.
“I have sung for several big brands but it is always a proud moment for me to sing for ‘swadeshi’ brands. Some people surely look at advertisement songs in a different way, but singing for an Indian brand always brings me happiness. I feel it is the responsibility of every established singer to promote ‘swadeshi’ brands,” he said.
Sharing his thoughts on the changing political scenario in the country, Kher said that India is fast transforming.
“The change which we could not see in the past 70 years has been visible in the past two years. The conditions were very bad earlier. Nobody was aware what was going on in the country. The scenario is changing now with the advent of social media. The presence of youth in politics has increased, which has brought about this transformation,” added the singer.
He also said that he has sung for all the three leading political parties in Uttar Pradesh, the Samajwadi Party (SP), Bahujan Samajwadi Party (BSP) and the Bhartiya Janta Party (BJP), which was almost impossible earlier as other parties banned you if you sang for another party.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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