New Delhi: For all the foodies who are interested in trying different types of street food then here is a new trend now days very popular on road side. It’s a food truck trend that is on high.

After the quirky, colourful , mobile food-on-wheels concept began catching on at different spots in various cities, its  food truck festivals that is being popular now days on street .

Live kitchen makes food trucks a cleaner option not to miss the open air feel. But what makes food trucks appeal more to the youth is the fact that there’s no geographical limitation and they offer pocket-friendly menu too.

Saurabh Khanijo, Managing Director of restaurant chain Kylin, feels that the concept is very “efficient and has scalability.”

“It allows brands to showcase their product in the best way possible. As food trucks don’t have geographical limitations, one can send them anywhere. Brands can easily see the difference between setting up a restaurant and a food truck. The concept is peculiar and way cooler than a restaurant today. It is also a great way to introduce oneself to fresh new consumers,” Khanijo told media.

Osama Jalali, owner of The Masala Trail which has a food truck in Noida near Amity University, feels every city is booming with the concept of food trucks as they are a great platform to showcase a brand to the common man.

Jalali added its great market as one can see the mushrooming of food trucks around. Also the crowd at food truck festivals is crazy, and we are planning to expand our food truck outlets in the national capital region soon.

In Delhi, food truck concepts which serve up multiple cuisines have come up in creative ways.

Just last month, the capital hosted the Delhi Food Truck Festival a two day food extravaganza that brought together an array of local, national and international cuisines served by top food trucks in the NCR region.

The food festival was a perfect blend of scrumptious food coming from more than 50 stalls a long with soothing music, shopping stalls, live band performances, radio jockey and celebrity talks, and stand-up comedy acts to bring life to the festival which is becoming the hub for youth.

The concept is reaching out to different tier cities to. The food trucks are trending in metro cities like Bengaluru, Delhi and Mumbai and gaining popularity. Now they can be found also in the suburbs of these cities like in Gurugram and Ghaziabad.

Kharbanda told media “The food truck concept is a direct connection with the target audience. It is basically a cool way to cater people needs. Now, with a conscious mind, we want hygiene and the food industry definitely needs that. Food trucks these days do take care of cleanliness and quality along with quirky designs and themes.”

This trend is not just catching the attention of some known hotel chains around the country but also celebrities.

Popular TV show host and video jockey Mini Mathur is part of the “Mini Food Truck”, a web series available on the India Food Network, where celebrities join her to cook up delights. Actress Katrina Kaif joined her to make some yummilicious pancakes.

Beside this, chef Ranveer Brar has also turned host for a food truck reality show “Femme Foodies” in a renowned lifestyle channel which promises to explore the concept of “gourmet on wheels”.

Brar said, “I strongly believe that food trucks are here to stay and will definitely gain popularity going forward. They are versatile and can easily adapt to any cuisine, culture and destination.”