Entertainment
Lakme Fashion Week give wings to four new models
Mumbai: The Lakme Fashion Week (LFW) Winter/Festive 2017 will give wings to four new talents who are ready to take their first step as models on the platform.
LFW organisers held the model hunt in partnership with TRESemme for the forthcoming edition.
The jury included actress Kriti Sanon, designer Manish Malhotra, fashion choreographer Lubna Adams, IMG Reliance Head of Fashion Jaspreet Chandok, Lakme Head of Innovation Purnima Lamba and IMG International model scouts-Luis Domingo and Victoria Da Silva.
“It feels amazing to be sitting between Manish Malhotra and Lubna Adams and judging these beautiful girls. Also, it is nostalgic to be back at Lakmé Fashion Week where I started my modelling career and walked for around five seasons,” said the actress.
The judges chose four winners after three competitive rounds to walk for the upcoming season: Nicole Padival, Daman Brar, Kiyara and Roshmitha Harimurthy.
The audition saw over 150 aspiring Indian and international models showcase their talent at India’s most sought after model hunt.
For the first time ever, the aspirants also competed for the chance to bag a contract with IMG Models, a leader in talent discovery and model management.
“As a designer, I’m passionate about details. There is something about giving a tactile form to an idea and then further refining it-with colours, embellishments, cuts and accessories, that gives wings to creative imagination. Models are key to telling this story. They lend personification to an attitude that each of my collections represent,” Malhotra said.
“A great personality is the deal-breaker when I’m selecting a model- it’s the grace with which she walks onto the ramp and then goes on to owning it with her poise,” he added.
Lamba said the models showcased “vibrant personalities and a bold freshness”.
LFW is credited with introducing some of the most successful faces in the Indian fashion industry including Deepika Padukone, Katrina Kaif, and Yana Gupta to name a few.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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