Entertainment
I do films, if I like script: Aamir Khan
Mumbai: Aamir Khan, whose “PK” has opened to rave reviews and roaring box office success, says he chooses a film on the basis of the script and not box office prospects.
“PK”, which came out Friday, has managed to gross Rs.95.21 crore in three days.
When asked if it is true that he chooses films on the basis of box office prospects, Aamir said: “It’s a very unfortunate trend because the moment creative people start thinking about numbers, then the shadow of the numbers influences the kind of film they choose and pick.”
If the team of Aamir, director Rajkumar Hirani and producer Vidhu Vinod Chopra created history with “3 Idiots” in 2009, the trio have repeated the same success with “PK”, a film that boasts of a unique concept. It uses an alien to talk about the ills of society and not only makes viewers laugh and cry but also makes them think.
“The moment I start choosing films that can do Rs.100 crore business, then my choice becomes very limited and I can only do films like ‘Avengers’ or ‘Spider-Man’, which go on to achieve those numbers. This really kills creativity to an alarming extent, so I have always selected my films based on what I feel towards them,” he said.
“Like ‘Taare Zameen Par’ went on to do good business and I didn’t know it would. I just did it because I liked the script. Also, I selected ‘Rang De Basanti’ because I loved the script. I did ‘Lagaan’ when the entire film industry thought it was a disaster.
“So these films I have not picked looking at the box office collection, I picked them because I loved them. Later when they became box office hits, it was a different question. I do films if I like the script and not according to its business.”
Aamir received ample support from Anushka Sharma, Sushant Singh Rajput and Boman Irani who were also in the cast of “PK”.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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