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Micromax to ‘massify’ premium technology in India

Published

7 years ago

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New Delhi, Aug 22 (IANS) At a time when Chinese smartphone makers have taken a lead in the Indian market, domestic handset major Micromax is betting big on value proposition and making premium technology available to the masses.

“We will do what we have been known for — innovation, great value for money and ‘massifying’ premium technology”, Rahul Sharma, Co-Founder of Micromax Informatics, told IANS during an event here.

The company is aiming at making a dent in the extremely competitive Rs 10,000-Rs 20,000 price segment as well as the budget sub-Rs 10,000 segment.

“We are not competing with the iPhone or Samsung Galaxy S8+. We are happy addressing the larger, 90 per cent of the market here. Let us do that,” Sharma added.

The heavy influx of Chinese handset makers has been a result of offering good margins to retailers.

“We will continue to be a great value for money brand and different from what others are doing,” Sharma said.

Micromax launched “Infinity Canvas” smartphone on Tuesday — its first bezel-less smartphone — at Rs 9,999 with a display aspect ratio of 18:9, a first in this price segment.

“‘Infinity’ is a series for us. You can expect more phones in this line-up in the coming months,” Sharma added.

The company took a brief hiatus to focus on its strengths and work on a new line-up of products.

“We have waited for a good time and understood the market. Micromax is a household name now and it has been here for the last 10 years,” the top executive said.

–IANS
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Apple is giving a huge discount on its gadgets: Details inside

Published

3 years ago

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May 5, 2022

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If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.

The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.

Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.

 

Amazon Summer Sale May 2022: Discount offer on iPhone 13 

Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.

If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.

Buy at Rs. 64,900 (MRP – Rs. 79,900)

Features of Apple iPhone 13 

The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.

The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.

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