Entertainment
Audience is now bored of fantasy films, feels Farhan Akhtar
Mumbai, Sep 6 (IANS) Bollywood’s multi-faceted talent Farhan Akhtar, who is looking forward to the release of his next movie “Lucknow Central” — about a music band of prisoners — feels the Indian audience has evolved from fantasy films to stories which are about real issues and are inspired from their surroundings.
Having made his directorial debut with “Dil Chahta Hai” in 2001, Farhan has spent a long time in the film industry dabbling in direction, production, writing, acting and even singing.
Talking about the evolution of story telling in Indian cinema over the years, Farhan said in a statement: “I believe things in the film industry… the stories that are presented, what the audience likes to see, follow a cyclic format which even has an evolution. And it’s a good thing that our audience, writers, and producers want to talk about our people, they want us to talk about our issues.
“A few years ago, it was the age of NRIs, love stories were very popular. Everyone was eager to witness the presentation of romance and the world of fantasies was blooming. Maybe the audience is now bored of fantasies to some extent and they want to learn about themselves now, share our issues with each other.”
“Lucknow Central” also features Diana Penty, Gippy Grewal, Deepak Dobriyal, Inaamulhaq, Ronit Roy and Ravi Kissen. It is directed by Ranjit Tiwari.
Farhan, son of veteran writer-lyricist Javed Akhtar, has himself directed movies like “Lakshya”, “Don: The Chase Begins” and “Don 2”, as well as featured in movies like “Rock On!!”, “Bhaag Milkha Bhaag”, “Zindagi Na Milegi Dobara” and “Dil Dhadakne Do”.
He believes in the present times, when content driven cinema is ruling the roost, a lot of stories rooted in the Indian ethos are seeing the light of the day.
“The evolution of story telling or any industry is a gradual process and doesn’t take place overnight. I think at this moment, the film industry has started feeling that there is a scarcity of ideas, so people will enter in the film industry from (different) places.
“There was a time when a lot of people entered the industry from Delhi… Actors, directors and writers, so a lot of film over the stretch of two to three years were based in Delhi, some three or four years ago. At a given time, almost 15 films were being shot in Delhi.
“So maybe people are now bored with stories from Delhi, and they are looking to other places. This is what is following… writers are coming in from Uttar Pradesh, Bihar, Rajasthan. So when they come, they get in their stories which are influenced by what they have seen, their social environment and now all that is presented in the stories.
“We are very fortunate to be able to interact with these people, with their fresh ideas. We get to collaborate with them and help them bring their ideas on screen and also they help us to re-invent ourselves as artists.”
–IANS
rb/bg
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
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The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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