Entertainment
‘Poster Boys’: Frothy entertainer with mass appeal (IANS Review, Rating: **1/2)
By Troy Ribeiro
Film: “Poster Boys”; Director: Shreyas Talpade; Cast: Sunny Deol, Bobby Deol, Shreyas Talpade, Sonali Kulkarni, Randheer Rai and Raashul Tandon; Rating: ** 1/2
Actor-director Shreyas Talpade’s “Poster Boys” is a screw-ball comedy about three men who find themselves socially ostracised after they feature in a poster promoting a public service campaign on suture-less-vasectomy.
Adapted from the 2014 released Marathi film “Poshter Boyz”, directed by writer-director Sameer Patil, this film is now set in a fictitious village called Jangheti somewhere in North India.
Initially on a mysterious note, the plot unravels the lives of the three men — Jagaavar Chaudhary (Sunny Deol), Vinay Sharma (Bobby Deol) and Arjun Singh (Shreyas Talpade) in a parallel narrative.
The selfie obsessed Jagaavar Chaudhary is an ex-army man, now a farmer. He is all set for his sister’s engagement, when all of a sudden the ceremony is called off.
Similarly; Recovery Agent Arjun Singh finds himself at tethers-end when his marriage proposal to his girlfriend Riya is called off and school teacher Vinay Sharma finds himself at loose ends when his ‘son-fixated’ wife Surajmukhi gives him an ultimatum for a divorce.
No obvious reason is spelt out in each case, except that the cause of the mishaps is assigned to the trio’s misdeeds.
It is only after they chance upon the objectionable poster that their paths unite. The film is their journey, from being humiliated to inadvertently becoming ambassadors of the campaign.
While the premise is wafer-thin, the frothy plot after a few minutes becomes tedious. But it is the blase writing credited to Bunty Rathore and Paritosh Painter that keeps the momentum of the narrative well-greased. With puns, film referenced dialogues, fast-paced dumb repartee and farcical situations the film is a hilarious ride.
The various social messages are astutely integrated, in a light-hearted manner, into the script, thus making the bitter pills more palatable.
The performances of the entire cast are loud and over the top. Sunny and Bobby Deol have a rustic charm and they sink their teeth into their characters with natural ease. Bobby Deol’s extra mile of histrionics to portray his quirky character seems a bit forced at times.
Shreyas Talpade as the flamboyant Vinay Sharma seems more of a side-kick than a protagonist. He does stand-out more for his costume than his performance.
The female leads; Sonali Kulkarni as Jagawaar’s wife Sunita, Samiksha Bhatnagar as Vinay’s wife Surajmukhi and Tripti Sharma as Arjun Singh’s love interest Riya match their male counterparts with equal gusto.
Bharati Achrekar as the fiery blind “Amma” is wasted in a cameo.
Technically, sound and made with moderate production values the film offers a convincing appeal. The background score by composer Amar Mohile and the songs choreographed by Ganesh Acharya add life to the jamboree.
–IANS
troy/rb/vm
Entertainment
Casino Days Reveal Internal Data on Most Popular Smartphones
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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