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Challenge to make female-centric films and earn profits: Actress Jyothika

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By Haricharan Pudipeddi
Chennai, Sep 12 (IANS) Actress Jyothika, who will be seen playing a documentary filmmaker in forthcoming Tamil drama “Magalir Mattum”, says it’s a challenge to make female-centric films with the hope of earning profits in a male-dominated industry.

Having made a smashing comeback to acting with the 2015 Tamil drama “36 Vayadhinile”, Jyothika is eagerly looking forward to the release of “Magalir Mattum”.

“I am as eager as my fans to know how it would be received. As this is a male-dominated industry, it is quite a challenge for a female-centric film to be made — and to make a profit,” Jyothika told IANS.

“The situation is such that even a bad movie, which has a male lead, runs to packed houses for three to four days. On the other hand, female-centric films, despite having good content, are taken off the theatres after the opening weekend,” she said.

However, she is undeterred and confident about her film. Directed by Bramma, the film also stars Urvashi, Saranya Ponvannan and Bhanupriya.

“I was impressed when I read Bramma’s story. It talks about how a daughter-in-law takes her mother-in-law and her friends on a road trip. This is a story that has been untouched. What surprised me more was that a story like this came from a man,” she said.

While Jyothika struck a fine balance between content-driven films and commercial cinema in the early stages of her career, after her comeback she has consciously stuck to women-centric scripts such as “36 Vayadhinile” and “Magalir Mattum”.

“I got a lot of offers, but I wanted to do movies like this because, for me, money isn’t a criterion any more. I am a mother and a wife and I have a family to manage. But, yes, I want to do films like these because it’s important to show powerful and independent female characters. Our production 2D Entertainment has consciously made it a point to support such scripts,” she said.

She admits her husband and actor Suriya has been very supportive in her return to acting.

Asked if she discusses scripts with Suriya before signing, she said, “Suriya gives me the freedom to explore and has always stood by me. We have a good understanding of each other as we made our careers together.”

“Magalir Mattum”, slated for release on Friday, is bankrolled by Suriya.

Jyothika will be next seen in Bala’s Tamil thriller “Naachiyar”. She also has Mani Ratnam’s yet-untitled multilingual project in her kitty.

(Haricharan Pudipeddi can be contacted at [email protected])

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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