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From politics to cricket to cinema, India is a star-struck society: Pankaj Tripathi (IANS Interview)

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By Kishori Sud
New Delhi, Sep 28 (IANS) Critically acclaimed actor Pankaj Tripathi is currently in the limelight for his film “Newton”, India’s official entry in the Best Foreign Language Film category for Oscars 2018. However, the National School of Drama alumnus, who has worked in films like “Omkara”, “Gangs of Wasseypur”, “Masaan” and “Bareilly Ki Barfi”, says that in India, actors are not actors but are more like products and brands.

A number of films which have theatre actors in them are relatable and enjoyable; yet they remain critically acclaimed and rarely smash the box office.

What does he think is the reason for this trend?

“Currently our country is going through the trend called ‘image-making’. Sadly, theatre actors don’t have this knack for marketing. Theatre itself doesn’t know how to market itself. Which is a huge reason why the actors associated with the medium cannot solely depend on theatre for their livelihood.

“So, if you take a theatre actor, the acting part is taken care of because we are trained for that, but we cannot sell because we don’t know (how to market ourselves). I have been in the profession for so long; It took me 12 years to reach here; I can act well, but I am not salable. Why? Because in our country actors are not actors, they are products; they are brands,” he said.

Pankaj, who worked with actor Rajkummar Rao in “Bareilly Ki Barfi” before “Newton”, said Indians are mostly star-struck, be it in any field.

“We want a star everywhere, be it in politics, cricket or cinema. It is a star-struck society. Theatre actors are not stars. They keep looking for truth and how they can bring truth to their lives. They concentrate on how their work can be more entertaining and attract more people,” said Pankaj, who essayed the role of principal Srivastava in “Nil Battey Sannata”.

Talking about the art of selling and marketing, Pankaj drew a comparison between his films “Newton” and “Gurgaon”.

“You need support for your film to sell, like ‘Netwon’ has (distributors) Eros International (production company) Drishyam Films. We therefore got a good release. On the other hand, some time back my film ‘Gurgaon’ came. It was an independent film, did not get a good release and not many people came to know about it — though it got some of the best reviews,” said Pankaj, who will next be seen in “Fukrey Returns”, “Munna Michael” and a web series he is not yet ready to talk about.

Pankaj, however, says the market is changing, but slowly.

Hailing digital platforms like Netflix and YouTube, Pankaj believes that easy access to cinema the world over has changed minds or is in the process of bringing about change.

“It is picking up, things are changing, hopefully it will get better. Digital mediums like Netflix and similar apps or websites have turned things around. People have access to world cinema and so they know what is good cinema and good acting,” he said.

Hailing “Newton” as a film which needs the audiences to put on their thinking caps and not consider it a “time-pass”, Pankaj took indirect pot shots at films devoid of content.

“‘Newton’ is a brilliant film. It entertains you and delivers a message too. ‘Par dimag leke aao’ (Don’t leave your brains at home). This is not a time-pass film. In our country, people have a lot of time on their hands for things which do not need time — which is why time-pass films were in excess at one time,” he said.

(Kishori Sud can be contacted at [email protected])

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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