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Google gives more power to news publishers

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San Francisco, Oct 2 (IANS) In a bid to help news publishers woo more readers online, Google is ending its controversial ‘First Click Free’ policy, which required publishers to provide a minimum of three free articles per day via Google Search and Google News before people were shown a paywall.

While research has shown that people are becoming more accustomed to paying for news, the sometimes painful process of signing up for a subscription can be a turn off.

“We will end our ‘First Click Free’ policy in favour of a ‘Flexible Sampling’ model where publishers will decide how many, if any, free articles they want to provide to potential subscribers based on their own business strategies,” Richard Gingras, Vice President News, Google, wrote in a blog post on Monday.

The “first click free” model has been described as “toxic” by some big publishers.

“The new move is informed by our own research, publisher feedback, and months-long experiments with the New York Times and the Financial Times, both of which operate successful subscription services,” he added.

Apart from dropping ‘First Click Free’, Google is also making it easier for users to subscribe to services.

Publishers generally recognise that giving people access to some free content is the way to persuade people to buy their product.

The typical approach to sampling is a model called metering, which lets people see a pre-determined number of free stories before a paywall kicks in.

“We recommend that monthly, rather than daily, metering allows publishers more flexibility to experiment with the number of free stories to offer people and to target those more likely to subscribe,” Gingras posted.

For most publishers, 10 articles per month is a good starting point.

“Since news products and subscription models vary widely, we’re collaborating with publishers around the world on how to build a subscription mechanism that can meet the needs of a diverse array of approaches to the benefit of the news industry and consumers alike,” the post further read.

The company is also exploring how Google’s machine learning capabilities can help publishers recognise potential subscribers and present the right offer to the right audience at the right time.

“Google’s decision to let publishers determine how much content readers can sample from search is a positive development,” said Kinsey Wilson, an adviser to New York Times CEO Mark Thompson.

“Longer term, we are building a suite of products and services to help news publishers reach new audiences, drive subscriptions and grow revenue,” Gingras added.

–IANS
na/ksk

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Apple is giving a huge discount on its gadgets: Details inside

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If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.

The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.

Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.

 

Amazon Summer Sale May 2022: Discount offer on iPhone 13 

Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.

If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.

Buy at Rs. 64,900 (MRP – Rs. 79,900)

Features of Apple iPhone 13 

The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.

The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.

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