Lucknow: Famous footwear company Liberty today launched new stylish sub-brand Healers in market at its Sahara Ganj based showroom in Uttar Pradesh state capital.

According to company’s statement, with the launch of this Healers brand people will enjoy style statement along with comfort. Not only this it will give more and more comfort zone that will be positioned in the premium segment.

The company will create a separate retail identity for Healers with exclusive showrooms.

The Executive Director, Retail, Liberty Shoes, Anupam Bansal said, “We have reoriented our business strategy and the sub-brand Healers has been conceived to tap the premium segment. With the growing health and fitness awareness levels, Healers is targeted at modern consumers and is designed to give them comfort and style.”

Healers, which caters to both men and women footwear has kept its price range of Rs 3,000 up-to Rs 10,000 for both men and women. Keeping upcoming festival season in mind the company plans to launch its few more exclusive showrooms in some other cities later this month.

Liberty rolls out stylish sub-brand Healers at Sahara Ganj in Lucknow:

Bansal said on the distribution strategy, “We have strategically decided not to club Healers with our regular Liberty range.”

“We will be focusing on leveraging a separate distribution network for it. Initially, we have opened about five exclusive outlets in Delhi-NCR and Lucknow, which will be gradually expanded to other key cities.”

“We will also tie up with modern format and department stores and e-commerce platforms to sell Healers.”

Liberty which is investing about Rs 25 crore in launching the sub-brand, could also look at retailing it through the shop-n-shop format at select Liberty outlets initially. Liberty’s revenues now stand at Rs 500 crore and it is aiming to increase it to Rs 650 crore in two years.

Bansal while talking about consumer sentiment after GST implementation said, “Post-GST, the market was in a bit of a lull. However, we are quite hopeful that it will bounce back. We believe GST will help in expanding the organised footwear segment.”

About 85 per cent of the country’s footwear market is currently unorganised. The organised segment is smaller, but growing at 10-12 per cent year-on-year.