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Miles to go: Anushka Sharma on her journey (IANS Interview)

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By Durga Chakravarty
New Delhi, Oct 5 (IANS) After stepping into Bollywood in 2008 with superstar Shah Rukh Khan-starrer “Rab Ne Bana Di Jodi” to producing films and now owning a clothing line, actress Anushka Sharma has been on a roll. She says she has more ambitions to fulfil and hopes to develop her business ventures with a vengeance.

Anushka ventured into film production in 2014 and earlier this month, she launched her clothing line Nush.

“I feel happy with what I have achieved so far, but I have miles to go and more ambitions. I hope to develop my entrepreneurial ventures further,” Anushka told IANS over email from Mumbai, when asked about her career graph.

She says she wants to continue entertaining her fans.

“I want to continue working in roles and films that entertain, engage and are viewed in posterity as creatively qualitative. I haven’t achieved it all, there’s more to do in the years to come,” added the actress, who had her first modelling assignment for designer Wendell Rodricks in 2007.

The “NH10” actress, 29, who has worked with Bollywood’s three Khans — Shah Rukh, Salman and Aamir, says rather than looking back at her journey and contemplate, she prefers to use the learning to do better.

“I prefer to take learnings and acquired understanding from my years in the film industry. Experience teaches you patience, consistency and persistence. I hope these will always define my work,” she said.

What has been more daunting — being an actress, producer or an entrepreneur?

“None of it is daunting, all of it is very enjoyable and exciting. I love doing all of it, and wish there was time to do even more,” she said.

Anushka describes her clothing line Nush as “accessible high street fashion”. She says she wanted to create “everyday clothes for everyday events” and that it is “built around Indian needs and sensibilities”.

The line caters to all sizes from small to XXL.

“It caters to women and girls from all age groups and also to all senses of styles,” she said.

“We have been working on creating an apparel line for over a year’s time. Now that we are confident about the product and our distribution across India, we have decided to go ahead and launch it,” she said.

On the film front, Anushka’s next is “Pari” and she says the role was challenging.

“Let’s just say the role challenged me and the film will hold up what we aim to do at Clean Slate Films — tell solid, engaging stories on cinema,” she added.

She will also be seen with actor Varun Dhawan in the upcoming film “Sui Dhaaga – Made in India”, touted as a story of self reliance aimed to connect with every Indian.

“It’s very early to talk about ‘Sui Dhaaga’, but I am excited about the film, and look forward to shooting it.”

To be directed by Sharat Katariya and written by Maneesh Sharma, the film will go on the floors from January next year. The film will hit the screens for Gandhi Jayanti 2018.

(Durga Chakravarty can be contacted at [email protected])

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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