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Kolkata innovates to promote tourism through U-17 World Cup

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By Milinda Ghosh Roy
Kolkata, Oct 7 (IANS) In a bid to showcase internationally the city’s rich heritage and passion for football, the West Bengal government has come up with a bouquet of initiatives, from guided tours to screening short documentaries, during the U-17 World Cup in which 24 countries are participating.

The eastern metropolis, a key host venue of the six-venue tourney across India, is slated to hold 10 games, including the October 28 final at the Vivekananda Yuba Bharati Krirangan — also called Salt Lake Stadium. The FIFA headquarters for the competition has also been set up here, with 60 delegates from the globe’s apex soccer body camping in the city.

Besides, Kolkata has been adjudged the referee hub and the training centre for rookie referees.

As the city gears up for the country’s biggest football extravaganza, with four foreign teams arriving here with a few thousand of their supporters, the state government is keen to provide a taste of Kolkata to the guests from abroad.

The state Information and Cultural Affairs Department is planning to screen documentaries, two to five minutes long, on various aspects of Kolkata and its cultural heritage in between the matches and during the half-time intervals in the stadium.

The first two matches in the city are scheduled for October 8.

“We plan to run short documentaries on our city on the giant screens available in the stadium in between the matches or during the half-time intervals. The length of these films will be decided after discussing with the FIFA officials,” Minister of State for Information and Cultural Affairs Indranil Sen told IANS.

“Kolkata has a wonderful cultural heritage and its love for football is eternal. These snippets and documentaries would help our foreign guests get acquainted with the city in a better way,” he said.

With England, Chile, Mexico, Iraq, Japan and New Caledonia playing in Kolkata, the state tourism department has taken various initiatives to promote tourism in and around the city before the foreign and delegates.

The FIFA tournament is being highlighted as a major event happening in the state on the West Bengal Tourism Department’s website, and leaflets and advertisements of Bengal tourism have been circulated among the major city hotels that would become the temporary address of the football fans from abroad.

According to tourism officials, the department has engaged a number of tour guides — christened “atithi bandhus” — who would take the tourists to iconic places in the city like College street, Victoria Memorial, Kalighat temple and the house of Mother Teresa.

Tourism and hospitality students from the city have been chosen as atithi bandhus and given a guided tour of the city alongside the necessary training in soft skills to attend to the foreign guests interested in avaiing their services.

“The atithi bandhu is a new concept. We have chosen young boys and girls from tourism and hospitality institutes and held an orientation programme for them,” Tourism Secretary Atri Bhattacharya told IANS.

“The students were trained in soft skills, foreign languages and culture. Their contact details have been updated on the Tourism Department’s website so that the people interested in engaging them can directly get in touch with them,” he added.

The Tourism Department is also in discussions with various consulates to arrange tours for the players and officials staying in the city for the tournament.

“So many players, coaches, officials would be coming here during the tournament. It is an honour for the state to have organised such an event. We are in discussions with various consulates so that some tours of Kolkata and its surrounding areas can be arranged for them,” Tourism Minister Gautam Deb told IANS.

He said the department is also planning online and offline advertisements to promote the diverse tourist destinations around the state.

Youngsters who have registered themselves as atithi bandhus are equally excited about the opportunity.

“It is not every day you get a chance to interact with so many people from other countries. I love my city and it is a great opportunity to introduce our guests to our wonderful City of Joy,” said Sreya Biswas, a tourism student at a Kolkata college who is looking forward to being an atithi bandhu.

(Milinda Ghosh Roy can be contacted at [email protected])

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

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The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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