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Earning appreciation as song writer not easy: Javed Akhtar

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Mumbai, Oct 27 (IANS) Veteran writer-lyricist Javed Akhtar says today it is not easy for a songwriter to earn appreciation for his work.

Akhtar was conferred the Pandit Hridaynath Mangeshkar Award here on Thursday.

“Today, it’s not easy for a songwriter to earn appreciation for his work because music composers are not giving us enough opportunity to do that. In our times, there used to be orchestra to give some rest to the singer in between the song but now singers are there to give rest to the orchestra,” Akhtar said.

Akhtar said that songs are the reflection of society.

“Songs are not just songs; they are the reflection of that era’s values, faith, and people’s nature and way of living through song’s tune, lyrics and voice. And that used to reflect amazingly in 1960s and 1970s,” Akhtar said.

“People often say that young generation likes to listen to songs which are made in today’s time but then why kids sing song’s of Lata Mangeshkar, Kishore Kumar, Mukesh and Mohammad Rafi in musical contests on television rather than singing today’s songs?

“So, I think it’s a false allegation of the young generation and the truth is that the people who control this business think that way,” Javed added.

Akhtar received the award in the presence of legendary singer Lata Mangeshkar, Usha Mangeshkar, Hridaynath Mangeshkar, Maharashtra Chief Minister Devendra Fadnavis and Cultural Affairs Minister of Maharashtra Vinod Tawde.

“Lata Mangeshkar was instrumental in my career as a songwriter and I realised this much later. I was earlier a scriptwriter and I used to write scripts for Yash Chopra for his films like ‘Deewar’, ‘Trishul’, and ‘Kala Patthar’, so he told me to write songs for his another movie ‘Silsila’.

“I used to write Shayaris at that time but never used to publish that and only 5-6 people around me used to know that and Yash Chopra was one of them, but I refused his offer. Later when Saahir Ludhianvi wasn’t ready to write songs for his film, Yash Chopra approached Lata Mangeshkar for some advice. Lata ji recommended my name to him, so that’s how I wrote the lyrics for my first film,” Akhtar said.

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

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The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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