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Radio took away indie music’s business: Sonu Nigam

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Jaipur, Oct 29 (IANS) Radio has impeded the growth of the independent music scene in India, says singer Sonu Nigam, who is confident the scenario can change overnight if the platform lends support.

“Things can change overnight for independent music with just one thing… the day radios start playing independent music. Radios don’t play the indie songs only.

“The day they start playing them, saying ‘this song is good’, the listeners will latch on to them,” Sonu said here on Sunday.

The popular singer, who has spent over 25 years in the film industry, had earlier come up with independent albums like “Deewana” and “Mausam” with the former’s title track and the latter’s song “Bijuria” being hits.

At the MTV India Music Summit here, Sonu reasoned that the radio has perhaps stopped promoting indie tracks due to being “over-enamoured” by Bollywood.

“And Bollywood, that too is only about actors, actresses and films. Music is a part of cinema. When someone says this film has made Rs 150 crore, is there anyone who talks about how much its music has made?

“How many times does radio support it? They just do an interview with the artiste maybe… and radios have actually taken away our business. Earlier, if you heard ‘Deewana’, it didn’t need publicity. The public went on its own to seek it.

“Radio has taken away that right from you. Because of radios, you don’t buy CDs. Earlier, you used to buy CDs and cassettes. But because radio stations are there, you feel if there are seven options, at least one will have something decent to listen to.”

Sonu stressed that “radio owes it to” independent music and artistes. “It has finished independent music in India.”

When singer Jasbir Jassi prodded: “I think the government can do something”, Sonu quipped: “It’s too late in the priorities. Right now, Swachh Bharat is everything. Swachh Music is not the priority.”

He added the day radio — which has a “lot of power” — gives due credit to writers and composers, promotes “good songs”, “singles will start working”.

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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