Entertainment
Vidya helps spread message of social inclusion
Mumbai, Nov 1 (IANS) Actress Vidya Balan has associated with TOIs #NoConditionsApply campaign that helps to raise awareness about issues concerning gender equality across all opportunities, celebrations and ambitions.
Driving home the message that “Festivals should be inclusive celebration”, a short film on inclusive Shindoor Khela was launched on Wednesday that TOI hosted under the campaign of #NoConditionsApply.
Contextualising to Durga Puja, which is a mega celebration of homecoming of Shakti (Goddess Durga) to her maternal home with her sons and daughters, the campaign calls for an all-inclusive community celebration.
Celebrated as a community gathering on the last day of Durga Pujo (Dashami), Shindoor Khela is a tradition that has been celebrated by married women for years.
Traditionally children and unmarried girls are a part of this social celebration; however the rest of the sisterhood viz. widows, divorcees, transgenders, single moms etc. looks on uninvited.
As a part of the campaign, TOI joined hands with Tridhara Sammilani – a Durga Puja organiser in Kolkata – to host an all-inclusive Shindoor Khela.
All women played Shindoor Khela together – married, widow, transgender, lesbian, single mother, divorced.
This film captures the journey to this inclusive celebration – that brings humanity closure.
The on-ground celebration was recorded in a short documentary format, which launched on Wednesday with the support of Vidya, actress Rituparna Sengupta and LGBT activist Laxmi Narayan Tripathi.
The short documentary sheds light on the way in which we can help our own people feel happy and together, it also features women who were a part of the celebrations, and showcases their joy to be included.
Vidya said in a statement: “I am happy to be associated with TOI’s #NoConditionsApply campaign as it helps spread the message of social inclusion in the country. Women’s rights towards education, professional growth and societal expectations have evolved over the years but we still hold on to some traditions.”
“It is important for women across the country to come together and support their own gender and extend this campaign further by sharing the Shindoor Khela short documentary.”
–IANS
nn/bg
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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