Entertainment
Row over ‘PK’ slightly dents its collections
Mumbai: Actor Aamir Khan’s recently released film “PK” has seen a string of controversies and this has slightly affected the box office collection of the film in a few pockets and has also got police protection at theaters.
Ashish Saksena, COO at BIG Cinemas, told IANS: “ ‘PK’ has been doing well but from last two to three days there has been a downfall in the collections due to the controversies. But overall it’s been doing great and nobody can deny that ‘PK’ is the biggest film ever.”
However, it’s also been said that once the censor board has passed the film, nothing can be changed.
Rajesh Thadani from Multimedia Combines said: “Censor Board is the ultimate authority and they have passed the film, so we should respect their decision.”
After watching “PK”, Hindutva groups Bajrang Dal and Vishwa Hindu Parishad were so livid that they went on a rampage in Ahmedabad and Bhopal, smashing theatres screening the film. Also, members of the Bajrang Dal allegedly vandalised theatres in Ahmedabad and demanded a ban on the screening of the Aamir Khan starrer.
In Agra, a “PK” screening was disrupted by protesters who accused Aamir Khan of double standards and allegedly even asked him to move to Pakistan.
The film has also been affected in a few pockets elsewhere in the country.
Rajesh Thadani said: “Yes, the film has been affected in a few pockets like Gujarat, but as we rightly say controversies have added extra publicity to the film. So, it’s only going to help the film in coming days.”
“PK” has been getting police protection in multiplexes and single screens.
Vishal Anand, COO of Fun Cinemas, said: “The film is doing exceptionally well and these controversies have not affected the film at all. Yes, we have been getting police protection.”
Adding to this, Thadani said: “Not just multiplexes, even single screens has been getting police protection.”
Despite all the controversy, the film has managed to collect more that Rs.200 crore, which is outstanding.
Kamal Gianchandani, president of PVR Pictures, said: “The business has been usual and there has been no impact on the collections. The film has crossed Rs.200 crore, which is outstanding.”
Directed by Rajkumar Hirani, “PK” also features Anushka Sharma among others. The film was released Dec 19.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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