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‘Shaadi Mein…’: Charming rom-com on cruelties of small-town alliances (Review)

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By Subhash K. Jha
Film: “Shaadi Mein Zaroor Aana”; Director: Ratnaa Sinha; Cast: Rajkummar Rao, Kriti Kharbanda; Rating: ***

Kanpur joins the growing league of north Indian towns that have lately been used to locate and pin down charming small-town romances about men and women with large families and loud voices who eat, belch, fart and insult one another without the fear of being judged.

Before you holler about cultural and regional stereotyping, let’s quickly move on to meet Satyendra, alias Sattu, and Aarti. They are the aspirational 20-something small-towners with stars in their eyes. He thinks she looks like actress Juhi Chawla. She thinks he is her superstar Shah Rukh Khan.

The thing about Rajkummar Rao and Kriti Kharbanda is that that they can play their aspirational characters with endearing assuredness. For Rajkummar, this is child’s play. But Kriti comes into her own imbuing her small-town character with a sense of mounting exuberance and plummeting disappointments.

Debutant director Ratnaa Sinha often loses the plot in the flurry to catch the sweaty revelry of the Indian middle class as it cruises from its tradition-bound attitude towards social issues such as arranged marriage and dowry, into a new virtual world of smart phones and not-so-smart life’s decisions.

“Shaadi Mein Zaroor Aana” is a very ambitious film. It wants to keep its protagonists Sattu and Aarti in the “cute” area. But it also dares to take them into the grey zone. Aarti runs away from the ‘mandap’ like Amrita Singh in “Aaina” and Vani Kapoor in “Shudh Desi Romance” because she wants to compete in the civil services.

Not caring about making her prospective bridegroom and his family look like stood-up idiots, she does her own selfish thing (prodded, I might add, by an intellectually challenged sister who should really have minded her own business).

Then it’s Sattu/Rajkummar Rao’s turn to be mean and vengeful. The moral makeover and the dramatic leaps of mood are achieved abruptly and with little concern for narrative smoothness.

Many dramatic portions are done in the spirit of ‘desi’ soap opera, and the “happy” finale seems more a hasty send-off than a real solution to a relationship which rapidly swerves into a messy tangle of irreversible wrong-doings.

Many of the small-town rom-com stereotypes are way too obviously flashed into the frames to be convincing.

Aarti’s sister awkwardly holding a cigarette in her hand in the night time and giggling about Aarti’s prospective sex life is that token “frumpy-mofussil-woman-talking-sex” scene that we have seen in all the recent small-town rom-coms.

All the habitually competent actors including Manoj Pahwa and K.K. Raina do their bit efficiently. But the narrative doesn’t allow them to soar higher than the glass ceiling that the film’s strenuous pro-feminism tone imposes on the characters.

All said and done, though, the film is worth a try for its unquestionable sincerity of purpose and its winking familiarity with small-town mores and quirks.

If only these were not used with such placard-flashing righteousness.

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

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The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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