Entertainment
Rheson is not just a celebrity label: Sonam Kapoor
By Nivedita
New Delhi, Nov 20 (IANS) Actress Sonam Kapoor says that Rheson, a fashion label that she owns along with her producer sister Rhea, is not just a celebrity label but a high-street fashion brand by two sisters who happen to be in the Indian movie business.
“Rheson is not just a celebrity label – it is high-street fashion brand by two sisters who happen to be in the Indian movie business. We plan to continuously invest and grow the brand to make it India’s leading homegrown high-street fashion brand,” Sonam told IANS in an email interview.
“The brand is meant for every Indian girl – no matter her age or her body type. We have always stated that we don’t believe in a specific ‘target audience’ – one should wear whatever makes one happy; age, weight, body type are no bars! Our clothes are for every Indian girl. Period,” she added.
Rheson comes from the combination of Rhea and Sonam’s first names and is known for its collection that is designed to be quirky, affordable and for daily wear. The brand made its debut this year with a huge expansion plan.
“Rheson was launched in May 2017 with Shoppers Stop and we have had a super successful debut. We are now extremely excited to expand this collaboration by launching Rheson on Shoppers Stop’s exclusive flagship store on Amazon.in.
“Our top priority right now is to penetrate the brand across the country. In addition to Shoppers Stop, our presence on Amazon.in is definitely a step in that direction, considering the wide pan-India reach they provide especially in the Tier 2 and Tier 3 markets. Once that is achieved, global expansion will be the next priority,” she added.
Rhea, who has produced films like “Aisha” and “Khoobsurat”, also feels that Rheson is a complete embodiment of their style statement and personalities with each piece of the collection being distinctive, unique and home-grown in the truest sense.
“The design sensibility and concept come from Sonam and me. The Shoppers Stop design team brings that vision to life. Together we work on sampling, manufacturing and finally bringing the products to the stores and online,” Rhea told IANS.
So is Rheson going to associate with any Bollywood film in the days to come?
“If and when there is a right brand fit!,” said Rhea adding that what makes Rheson different from other brands is that it has a distinctive space .
“The designs are all unique and one-of-a-kind,” said Rhea with Sonam adding that “We’re not running a race. We’re here to build a brand and that remains our focus.”
On the Bollywood front both the sisters can’t wait for their next release “Veere Di Wedding” that is produced by Rhea and stars Sonam along with Kareena Kapoor Khan and Swara Bhaskar.
The film is directed by Shashanka Ghosh.
(Nivedita can be contacted at [email protected])
–IANS
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Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
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The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
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The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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