Sports
Alcis Sports name Shikar Dhawan as brand ambassador
New Delhi, Nov 20 (IANS) Alcis Sports, an Indian brand, on Monday named cricketer Shikhar Dhawan as its brand ambassador.
The Indian opener will initially be associated with Alcis Sports for two years.
Shikhar Dhawan said: “Alcis Sports is a great upcoming brand with top-notch quality, and I’m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark.”
Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing.
Speaking on the appointment of Shikhar Dhawan as brand ambassador, Parminder Datt, Head Marketing, Alcis Sports said: “Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for.
He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.”
–IANS
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The left-handed batsman from Haryana is garnering praise from all quarters for the way he’s finishing games regularly in the most exciting IPL season.
Gavaskar reckons Tewatia’s whirlwind knock in Sharjah (in IPL 2020) where he smashed West Indies pacer Sheldon Cottrell for five sixes in an over, gave him the confidence that he belongs to the big stage.
Speaking on Cricket Live on Star Sports, Gavaskar said, “That assault on Sheldon Cottrell in Sharjah gave him the belief to do the impossible and the confidence that he belongs here. We saw the impossible (he did with the bat) the other day as well. There’s no twitching or touching the pads (which shows a batter’s nervousness) when he bats in the death overs. He just waits for the ball to be delivered and plays his shots. He’s got all the shots in the book, but most importantly his temperament to stay cool in a crisis is brilliant.”
Gavaskar has also nicknamed the 28-year-old cricketer the ‘ice-man’ and lauded Tewatia’s ability to remain unruffled during the tense moments.
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