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Money-minded people spend more time on Facebook

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London, Nov 21 (IANS) Materialistic people are likely to have significantly more friends than people who are less interested in possessions and they are also likely to use social media more frequently and intensely, says a study.

Materialistic people see and treat their Facebook friends as “digital objects,” said the study published in the journal Heliyon.

The study revealed that materialistic people use Facebook to both achieve their goals and feel good.

“Materialistic people use Facebook more frequently because they tend to objectify their Facebook friends – they acquire Facebook friends to increase their possession,” said lead author Phillip Ozimek from Ruhr-University Bochum in Germany.

Materialists also have a greater need to compare themselves with others on Facebook, the study said.

“Facebook provides the perfect platform for social comparisons, with millions of profiles and information about people. And it’s free – materialists love tools that do not cost money,” Ozimek added.

For the study, the researchers first conducted an online questionnaire with 242 Facebook users.

The results suggested that the link between materialism and Facebook activity can be partly explained by materialists displaying a stronger social comparison orientation, having more Facebook friends, and objectifying and instrumentalising their friends more intensely.

The authors replicated the approach with a separate sample of 289 Facebook users and they reached the same conclusions.

The researchers explained that for materialists, Facebook is a tool to learn how far away they are from their goal to become wealthy.

“Social media platforms are not that different from other activities in life – they are functional tools for people who want to attain goals in life, and some might have negative consequences for them or society,” Ozimek explained.

“We found that materialists instrumentalise their friends, but they also attain their goal to compare themselves to others,” Ozimek added.

–IANS
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Business

Apple is giving a huge discount on its gadgets: Details inside

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If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.

The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.

Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.

 

Amazon Summer Sale May 2022: Discount offer on iPhone 13 

Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.

If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.

Buy at Rs. 64,900 (MRP – Rs. 79,900)

Features of Apple iPhone 13 

The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.

The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.

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