Entertainment
Monali to feature with Jennifer Hudson in music video
New Delhi, Dec 1 (IANS) Singer Monali Thakur is part of global music video “On Top of The World” that is aimed at creating awareness about clean energy solutions. The singer has joined hands with other international singing stars including Oscar-winner Jennifer Hudson and British singer Pixie Lott.
Music video is the next chapter of #makethefuture campaign on clean energy initiatives by Shell, an international oil company in India’s energy sector.
“On Top of the World” features five global music artists — including Brazilian singer Luan Santana and Nigerian music star Yemi Alade — and uses cutting-edge custom animation to help each star demonstrate the impact of clean energy projects supported by Shell around the world, including Brazil, China, the US, Kenya, India, Germany and the UK.
Monali has lent her melodious voice to promote Shell’s gas collaboration in Gujarat, providing cleaner cooking option with piped natural gas, combating indoor pollution, and empowering women by reducing the time they spend in the kitchen — a time they can allot to exercise their basic right to education and employment.
“I am actually proud and feel happy that I am able to be part of this campaign. I always worry a lot about increased pollution level and where the earth and planet are actually heading towards. Now to be able to part of this campaign through this music video and as a artist, I will be able to serve the purpose of creating awareness,” the singer told IANS on phone from Mumbai.
“Also its important to take care of your health as we need to be healthy to be able to bring about any change. One of the biggest problems in India is that a majority of the women are burning wood and all the harmful forms of energy to cook food and while doing that, they are inhaling unhealthy gas and air
“We need to create awareness and that’s the major purpose of this campaign through music video,” she added.
Monali says that entertainment industry has huge impact on people.
“Music is a beautiful medium of expression and communication. When artists raise this issue together from different parts of the world, it creates impact. You reach more people through this medium,” said the singer.
The music video also aims to entertain and educate viewers on five clean global energy initiatives — for instance, Insolar, that provides solar energy access to low-income communities in Brazil; GravityLight, to create sustainable and cleaner light for families and children in Kenya; Clean Cookstoves, that brings clean cook stoves to families and creating healthier homes in China; and Hydrogen for creating cleaner transport fuels for the future in US.
“On Top of the World” is the latest chapter in the #makethefuture global energy relay, that began in 2016 with the launch of the “Best Day of My Life” music video, which subsequently topped viral video charts and became one of the most viewed online videos of the year globally.
–IANS
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International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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