Entertainment
Mohit Suri promotes indie artistes
Mumbai, Jan 12 (IANS) Director Mohit Suri along with EMI Records India on Friday announced the launch of VYRL Originals to promote independent singers, music producers, lyricists and composers.
The property will see the release of one song every month which will launch simultaneously across music streaming services worldwide and on radio.
It aims to bridge the gap between film and non-film music.
Suri will be curating and mentoring every aspect of each track that is being produced. Right from the composers, lyricists to the singers, each of them will be carefully worked on and handpicked by the director himself.
“I hear songs from so many talented musicians that don’t always get a chance to be featured in Original Soundtracks. With VYRL Originals, we aim to provide a platform for independent music artistes to showcase their music and add to the whole independent music scene here,” Suri said in a statement.
“The songs will get the same treatment and level of production any film song would get and that’s what gives it even more potential to grow,” he added.
The first track launched under VYRL Originals is “Teri Yaad”, composed by Ajay Vas and sung by Yash Narvekar, who is best known for singing “Mere Dil Mein” from Suri’s film “Half Girlfriend”.
“Teri Yaad” is a contemporary love ballad which carries the baggage of emotional pain.
The track has been produced by Bollywood music producer Abhijit Vaghani, who has produced music for films like “Bajrangi Bhaijaan” and “Airlift”.
Vaghani said: “In a landscape where Bollywood is considered the ultimate platform, it takes a huge amount of effort to promote independent artistes.”
“I’ve been a music producer in Bollywood for over two decades now, my long association with Mohit Suri led them to me. I believe in promoting all kinds of talent when it comes to music — they need to be heard — the process needs to start.”
With this project, he knows he will be able to “help put this process in place and in turn I will be able to showcase my own expertise on an independent platform away from Bollywood”.
–IANS
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Entertainment
Casino Days Reveal Internal Data on Most Popular Smartphones
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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