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Samsung to grow its presence across channels in India (Lead)

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New Delhi, Jan 19 (IANS) As Samsung heats up the smartphone market in the New Year with two new offerings, the South Korean giant is looking to grow its business across channels, including online, as the year progresses, Asim Warsi, Global Vice President, Samsung India, said on Friday.

“We are wherever our users are. And that’s why we have the largest retail network in the country with over 150,000 touch points. We are constantly looking to grow our business and are looking to pave growth stories in all channels including the online space,” Warsi told IANS.

Samsung, which is gearing up to take on Chinese rivals in the online segment, has launched two back-to-back “online exclusive” handsets.

The two devices — Galaxy A8+ and Galaxy On7 Prime — are from different price segments.

While A8+ is priced at Rs 32,990 and will compete in the premium segment, On7 prime starts at Rs 12,990 and will compete in the highly-competitive, mid-price segment.

“A8+ will help Samsung consolidate its leadership in the premium segment (above Rs 30,000) where Samsung has nearly 60 per cent volume market share, according to Gfk,” Warsi added.

So far, Samsung was reluctant to go all out in the online segment as it has huge stakes in the offline trade, with over 1.5 lakh retail outlets.

Samsung has 43 per cent market share in the offline market, which account for nearly 75 per cent of all smartphones sales.

Besides Amazon and Flipkart, Samsung has partnered with Paytm for online sales. It recently recruited over 5,000 online dealers as part of its tie up with Paytm Mall.

Galaxy A8+ will compete directly with OnePlus in the premium category, while On7 Prime is a strong contender in the Rs 10,000-15,000 price bracket.

“Both the phones have been priced competitively and it seems that Samsung is gearing up to take on Chinese companies’ dominance in the online segment,” an industry expert said.

The South Korean giant is planning to introduce a number of smartphones in the Galaxy “J” and “On” series in the coming months, industry sources told IANS.

Samsung first launched its online exclusive “On” series in 2015. Since then, the company has launched nearly eight models of online exclusive smartphones under the “On” series.

The company’s focus, said Sandeep Singh Arora, Vice President, Samsung India, is to address consumers’ needs in online as well as all price segments.

“Our focus is to address consumers’ needs across all channels, whether it is online or offline. If our consumers are on a particular channel, we would make sure that we address them,” Arora told IANS.

Both Galaxy A8+ and Galaxy On7 Prime will start selling on Amazon from January 20.

–IANS
ksc/na/mr

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Apple is giving a huge discount on its gadgets: Details inside

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If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.

The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.

Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.

 

Amazon Summer Sale May 2022: Discount offer on iPhone 13 

Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.

If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.

Buy at Rs. 64,900 (MRP – Rs. 79,900)

Features of Apple iPhone 13 

The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.

The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.

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