Entertainment
Padman: Co-producer hails Akshay Kumar’s decision to defer release
As the Bollywood superstar Akshay Kumar rescheduled the release of his upcoming film “Pad Man” to avoid its clash with the much-awaited magnum opus of Sanjay Leela Bhansali — “Padmaavat”, trend analysts said the decision will help both movies in terms of box office numbers.
On Friday evening, Akshay, along with Bhansali, announced at a press conference the decision to shift the release date of his film from January 25 to February 9, “so that ‘Padmaavat’ can get a solo release”.
Akshay said: “At the moment, stakes of ‘Padmaavat’ are very high. SLB is a dear friend. We can come out together but their need is greater. I can understand what he is going through.”
Asked if such changes would affect the box office prospects, trend analyst Komal Nahata told IANS: “The shift of release date helps optimise the numbers at the box office.
Since there is a window of two weeks, the films will not cut into each other’s business.”
Agreeing with Nahata, another trend analyst Atul Mohan said: “Clash of two big films is never welcome, because both films suffer at the box office. So yes, it is a good decision, a wise one.”
Nahata added: “If we look at the whole issue from the viewpoint of exhibitors, they are better placed now. Comparing two films, ‘Padmaavat’ would have been the first choice of any exhibitor and not ‘Pad Man’.
“So, I see the decision of rescheduling the release as a positive change for ‘Pad Man’ from the box office collection point of view.”
On the other hand, the release date of Neeraj Pandey’s “Aiyaari”, starring Siddharth Malhotra and Manoj Vajpayee, which was earlier scheduled to reach the public on January 25, had been shifted to February 9, to avoid the clash with “Pad Man”.
But now, “Aiyaari” will not only clash with “Pad Man” but also with “Sonu Ki Titu Ki Sweety” releasing the same day.
Now that “Pad Man’ is releasing on February 9, will it not suffer due to the clash with “Pad Man” and “Sonu Ki Titu Ki Sweety”?
“Yes,” said Mohan. “It will suffer and that is really unfortunate because ‘Ayaari’ first revealed their release date and then ‘Pad Man’ came. Though I see no reason not to announce the date in advance, because the whole marketing and promotion of the film work around it, one should be very careful about choosing a release date.”
“Also, after the release of the trailer of a film, one cannot delay the release more than a month because of two reasons — firstly, the audience loses interest in watching it unless it is a ‘Khan’ film, and secondly, it loses the freshness and relevance,” he explained.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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