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Cinema literacy in India almost negligible: Kay Kay Menon

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By Arundhuti Banerjee
Mumbai, Jan 24 (IANS) Acclaimed actor Kay Kay Menon says there is a need to increase the cinema literacy among youngsters to find a sustainable audience for experimental films in India in the near future.

The actor, who has worked with filmmakers like Sudhir Mishra, Ram Gopal Varma, Madhur Bhandarkar and Nishikant Kamat, believes though there are some filmmakers who are constantly trying to experiment with subjects, unless a steady audience is appreciating such work, quality cinema will not survive commercially.

Kay Kay told IANS in an interview: “The cinema literacy in India is almost negligible among commoners. And since there is no cinema literacy, they fail to appreciate the art of cinema. We shouldn’t blame them because year after year, they are watching films that are sub-standard in content.

“Only after a certain age, they are getting exposed to good cinema.

“So as a young mind, if you are not learning how to appreciate good content-driven films, later in life, you only can find comfort watching those ‘commercial films’. No, I am not against it, but there is a need for mind conditioning.”

He feels schools can play an important role.

“I think from the school level, kids should learn the art of watching a film, so that over a period of time, our content-driven films can find a sustainable audience,” said the actor, who has delivered some of his finest performance in films like “Haider”, “Mumbai Meri Jaan”, “Sarkar”, “Life in a… Metro”, “Hazaaron Khwaishein Aisi” amd “Shaurya”.

In his latest release, Kay Kay is seen as a police officer.

He has a policeman in his earlier films like “Black Friday”, “Tera Kya Hoga Johnny” and “Rahasya”.

Asked how differently did he treat this character from the rest, Kay Kay said: “I am an impressionist actor. I do not play characters based on their profession. I try to humanize them to capture the nuance of the individual.

“There could be thousands of police officers. But as an individual, each of them is different. As an actor, I always try to bring that out in my performance,” he said.

Starting his career in 1995 with the film “Naseem”, Kay Kay struggled to find a ground with his quality work. What keeps him going?

“I strongly believe that my work should outlive me. We human beings will come and go but it should be our work that we are doing in the lifetime, with an archival value. Since I am very clear in my head with this thought, it always keeps me going.

“So far, in my career span, there are 15 performances that will outlive me and I know that. We know that as a performing artist, we cannot count every single performance as the best one. But there should be a substantial body of work one should have in the career.

“I managed to have that. So I am finding a balance between those substantial roles, along with some of the films like ‘Singh is Bliing’ to pay my bills,” he said.

2017 was one of the years when some of the small budget content-driven films did well at the box office. “Hindi Medium”, “Bareily Ki Barfi” and “Shubh Mangal Saavdhan” are cases in point.

How does he look at the change?

“Yes, content-driven films are finding favour these days, which is a positive sign. But this is not the right time to certify that as ‘change’. To certify this transition as a change, it has to be consistent. I think we should wait for five more years to observe if these content-driven films are finding a space continuously.

“Then and only then we can say that the Indian cinema has changed for better and that good stories have found a space.”

(Arundhuti Banerjee can be contacted at [email protected])

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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