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Content bigger than banner, superstar: ‘Pad Man’ actress

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By Natalia Ningthoujam
Guwahati, Feb 2 (IANS) Actress Urmila Mahanta, who plays a pivotal role in the Akshay Kumar-starrer “Pad Man”, says the audience loves films with strong content and that a movie’s success doesn’t rely just on the banner or superstar.

The year was set to begin with a major box office clash between Sanjay Leela Bhansali’s controversial “Padmaavat” and R. Balki’s directorial “Pad Man” on January 25, a day ahead of Republic Day.

But Akshay later announced that he had shifted the release of “Pad Man” to February 9.

Hailing Akshay’s “kind gesture”, Urmila told IANS here: “That is his way of showing respect to Bhansali sir, who faced so many problems due to ‘Padmaavat’. It’s a lovely gesture by Akshay Kumar. I am really happy to be a part of this movie and I am looking forward to its release.”

But won’t pushing the release date of their film affect its business?

“I don’t think it matters. Content is bigger than the production house and the superstars. If you have strong content with strong performances and a team, I think you can release your film any time and the audience will still love it,” she said.

“It is Akshay’s movie and he has a huge fan following, and the director is R. Balki. He is a very competent and experienced director. And the subject is all about women’s hygiene. It’s the need of the hour.”

“Pad Man” — which marks Akshay’s wife Twinke Khanna’s maiden production venture — tells the story of a man who invented a low-cost sanitary pad manufacturing machine.

“After ‘Pad Man’, I think people will be more aware of the importance of hygiene for ladies. This is a lovely initiative by a superstar. Because of the movie, people will get to know about the problems that women face, especially in villages,” said Urmila.

On her role, she said: “I am playing Savitri, who helps Akshay’s character to carry forward his initiative. She also suffered a lot. Her life changes after meeting Akshay’s character.”

The “Manjhi – The Mountain Man” actress, who has featured in Hindi, Assamese, Bengali and Malayalam films, is also excited about her work in “Beyond the Clouds” by Iranian filmmaker Majid Majidi.

“It will release this year. It was a learning experience for me. When I was studying at the Film and Television Institute of India, I got a chance to watch his movies. I never thought that one day I would get to meet him face-to-face. And by God’s grace, I got a chance to get directed by him,” said the thrilled actress.

The Assamese actress, who moved to Maharashtra over 10 years ago, has also signed three movies in her native language.

“It’s too early to talk about them. All the Assamese films have good content with strong messages,” Urmila said at the Rongali Festival here after walking as a showstopper for designer Mehzabin Ershad.

“Being Assamese, I always support Assamese films but they cannot be compared to Bollywood. It is quite small, though we have a long legacy since the 1930s. Bollywood, on the other hand, has a worldwide viewership. It has a market.

“And the Assamese film industry is fighting for survival. But we have good content and talent. The fundamental problem is there is no structure. Our films need to be given proper time, publicity and distribution. We need theatres too,” she added.

For the growth of the Assamese film industry, she expects the state government to step in.

“We need support from our government. In Maharashtra, Marathi films are given prime time shows irrespective of any Bollywood release.

“The Assam government should take a step and pass a law. If people go for Hindi movies then they will go for Assamese films too,” said Urmila.

(Natalia Ningthoujam can be contacted at [email protected] )

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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