Business
Doritos reveals they will launch ‘lady-friendly’ version of snack!
New York: Bosses at tortilla chips maker Doritos have revealed they are to launch a new “lady-friendly” version of the snack which are quieter to eat and a lot less messy.
Women’s campaigners though have slammed the unusual move as a “tired gender stereotype”, media reports said.
“It’s not a male and female as much as ‘are there snacks for women that can be designed and packaged differently?’ And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon,” Global chief executive of PepsiCo, Indra Nooyi, told the Sun.
The “low crunch” triangular snacks will even come in special packs specifically designed to fit into women’s handbags.
Food and drinks giant PepsiCo – which owns Doritos – has claimed research has found women do not like to crunch loudly or lick their fingers when eating in front of others.
Nooyi said: “Although women would love to crunch crisps loudly, lick their fingers and pour crumbs from the bag into their mouth afterwards, they prefer not to do this in public, the Sun reported.
“You watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavour, and the broken chips in the bottom.
Tortilla chips maker Doritos to launch ladies’ friendly version snacks!:
“Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers,” New York Post Nooyi as saying.
A spokesman from the Women’s Equality Party said: “Companies that perpetuate these tired gender stereotypes will continue to lose out on the single biggest consumer group: women.
“No doubt some male consumers will welcome the chance to have a bigger package. But the idea of shrinking products for women, no doubt for the same price, is as old as the Ad Men making these decisions.”
However former Conservative lawmaker and celebrity Big Brother runner-up Ann Widdecombe has cautiously welcomed the move.
Speaking to the Daily Telegraph, she said: “I never lick my fingers in public or in private as I think its a ghastly habit.
“I think the idea of crisps for women is a bit daft, although I do think women are generally a bit fussier than men about these things.
“I am a cruncher, but I’m fussy about where I crunch. Bully for them (Doritos), they’ve introduced polite crisps.”
Business
Apple is giving a huge discount on its gadgets: Details inside
If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.
The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.
Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.
Amazon Summer Sale May 2022: Discount offer on iPhone 13
Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.
If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.
Buy at Rs. 64,900 (MRP – Rs. 79,900)
Features of Apple iPhone 13
The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.
The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.