Entertainment
Zero tolerance for gender prejudices: ‘Pad Man’ co-producer
By Subhash K Jha
Mumbai, Feb 6 (IANS) It’s not such an easy journey to make for a woman in Bollywood, says Prernaa Arora, who has established her name as a producer with two back-to-back hits “Rustom” and “Toilet: Ek Prem Katha” to her credit. As her third project “Pad Man” is about to be unveiled, she looks at the future not as a female producer but as direct competition for the other Bollywood producers.
Prernaa’s father Virendra Arora was a producer to reckon with. But she had to start from scratch. There were no successful female producers before her. Except maybe Shabnam Kapoor.
“Yes, I’ve heard of her. This is a very tough job for a woman. There are no female producers per se, unless you count the actresses like Priyanka Chopra and Anushka Shrma who have turned producer after attaining success as actors,” Prernaa said.
Prernaa had no such transitional plans. “It was straight to production for me. Luckily, I started with a superstar as disciplined and generous as Akshay Kumar sir in ‘Rustom’. It can’t get any better than him.”
On the journey ahead, she said: “No one is going to be extra-kind to you just because you are a woman producer. It’s all for himself or herself in the entertainment industry. And I’m proud to say I am making my way through my chosen profession without having to play the feminine card.”
She has no patience with gender discrimination.
“One hears so much these days about women in the entertainment business being exploited. Of course, there are Harvey Weinsteins in Bollywood too. One of my ambitions is to make our film industry a safe place for women to work in,” she said.
A part of her dream scheme to eradicate gender discrimination is to do films that address themselves to the issue of discrimination.
“‘Pad Man’ is about menstrual hygiene, a topic that a large population of our women shy away from addressing. We hope to open up a debate, eliminate the inhibitions that obstruct a healthy conversation on the subject of sanitary napkins.
“Thanks to the presence of Akshay sir in ‘Pad Man’ and R. Balki sir as our director, so many known faces have come forward to promote our cause. This is the kind of cinema I want to do.”
On the anvil are projects with Shah Rukh Khan, Ranveer Singh, Varun Dhawan, Shahid Kapoor.
“And why are you forgetting Aishwarya Rai Bachchan and Deepika Padukone, the female superstars of Bollywood ? They are both playing the lead for my productions in solidly-written films that do justice to their presence. I’ll never produce a film where the woman is weak, whiny or wimpy, because that’s not the way I am in real life.”
–IANS
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International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
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Desktops and Tablets Lose the Battle vs Mobile
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Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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