Entertainment
OTT platforms best to get revenues: Vikram Bhatt
Mumbai, Feb 22 (IANS) Filmmaker Vikram Bhatt, who has ventured into the digital space with his over-the-top app — VBontheweb, says such platforms are best to create a stable revenue system for quality content with good production values.
Asked how OTT platforms are contributing to the entertainment business, Vikram told IANS here: “I think people are ready to pay if the content is worth investing. The whole idea of encouraging and coming up with OTT platform is to make a stable revenue generating model for entertainment industry on digital platform.”
“In the advent of technology, one can shoot content using a smartphone or iPhone but to get a certain amount of quality and production value of a content whether it is a short film, a web series, we have to invest money for production.”
“I do not want people who are working with me on a production to get any less payment because the content is going on a digital platform and not on the silver screen. That is why OTT platforms are the best to get revenues,” said the director of films like “Raaz” and “Ghulam”.
Mentioning how good a response he is getting from the audience, he said: “My web series ‘Untouchables’, which is streaming, is getting subscribers every day and after watching the show they said we should price it high. Now, one can watch the series by paying Rs 18.”
Considering the fact that YouTube is one of the digital platforms where people can watch content for free, is the Indian audience getting used to the practice of paying to watch online entertainment?
“Yes, of course people are changing their mentality…and feedbacks from my show, I am confident about it. It is the matter of quality on which we are ready to invest,” said Vikram, who has tried his hand at acting too.
In “Untouchables”, which is the directorial debut of his daughter Krishna Bhatt, he is playing a lawyer.
How was his experience of working with his daughter and acting?
He said: “Acting is different, and I enjoyed it. But it was just one of the trying out things. I see no one is coming up with an acting offer to me. My daughter is very talented as a director and her approach is different from mine.”
“I was a little sceptical for the first two days and wondered how she would operate on the set but she is fine.”
Vikram considers veteran filmmaker Mahesh Bhatt, with whom he has worked on several films like “Footpath”, “Raaz 3” and “Mr. X”, his mentor.
“My relation with Bhatt Saab is more emotional than professional. Yes, I started my journey in the film industry under his guidance, he gave me my first break and he is the institution for me to learn,” said Vikram.
“But the learning is not just about films, but exchanging thoughts, sharing and he is always there for me for emotional support. Over the period of time, things have grown,” he added.
–IANS
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International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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