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‘Aambala’ – nothing masculine about it

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Film: “Aambala”; Cast: Vishal Krishna Reddy, Hansika Motwani, Vaibhav Reddy, Santhanam, Satish, Ramya Krishnan, Kiran Rathod, Lakshmi, Maadhavi Latha, Madhuurima Banerjee, Manobala, Thulasi and Pradeep Rawat; Director: Sundar C; Rating: *

Spoilers ahead!

“Aambala”, which directly translates to masculine, is like film made by “Singam” fame Hari Gopalakrishnan, who is known for making films with flying objects, say cars and throws in some humans too occasionally.

Maybe Hari was hired to direct the action portion because Vishal as the producer may have felt that nobody else can do justice to his action avatar. So when Vishal makes a grand entry in a scene seated on the bonnet of a car about 30 feet above the ground, you know he’s quite right about Hari because he’s Tamil cinema’s Rohit Shetty when it comes to action, while Sundar is known for churning out some great comedy, the kind audiences in B and C centres will guiltlessly lap up.

Vishal’s (who plays Saravanan) political leanings are very evident in “Aambala”, at least in the initial few minutes where he impresses a local politician and is subsequently asked if he’d like to enter politics. Saravanan replies, “Why would we take your place, if you do your job well?” Not that it’s so important, but this line reminds us of a recent incident between Vishal and a senior actor, who heads a film body. This is Vishal’s subtle way of letting everyone know that he’s happy being an actor. Otherwise, the film turns out to be a cliched rehash of several family stories with adequate dose of action and nauseating comedy.

A southern filmmaker’s idea of a commercial family drama is becoming very formulaic. Most of these stories are about fixing a broken family, reuniting with long separated family members and endorsing inter-familial marriage (in 21st century, really?). Here, three pairs of cousins plan on getting married. And the whole idea of the family reunion in “Aambala” is so dumb.

When three sisters banish their brother from their family, the latter sends his three sons, many years later, to woo the daughters of his sisters. Imagine how simple life would’ve been if all family tussles were ironed out by making its members marry each other (doesn’t matter even if you were to kidnap someone and marry)? This pattern of storytelling was started in the 1980s and it’s disappointing to see that it’s still being milked dry.

Another problem is the size of these families, which usually feature more members than a cricket team (including non-playing members). Why can’t family stories be about, say a family of two or three, like the older couple in Telugu film “Mithunam”? There’s no hard and fast rule that it should be about a smaller family but the same applies for stories featuring bigger families as well. In “Aambala”, the additional characters in the family may have been included just to give hero Vishal an opportunity to prove he’s got more relationships to fix besides his own and his brothers’.

This is the third time Hansika has collaborated with director Sundar, who by now has proved she’s got much more to showcase than her acting chops. Santhanam on the other hand, who is still capable of carrying the weight of a film singlehandedly, has started to get extremely nauseating with his funny one-liners that are mostly offensive and racist. Sundar’s choice to cast Ramya Krishnan came as a surprise but her role not so much as she plays a toned down version of Neelambari from acePadayappa”.

It’s still tough to understand why Vishal would do two back-to-back masala entertainers after experimenting with films such as “Pandiya Naadu” and “Naan Sigappu Manithan”, which performed well commercially at the ticket window. Maybe he underestimates his own talent and trades it for garbage like “Aambala”, which is unarguably the worst product to have come out of Sundar’s factory.

If masculinity is all about making Vishal drool at the slip of Hansika’s pallu, her back and when she slips her mobile into her blouse (while on a video call), the makers have got everything right. Otherwise, there’s nothing masculine about “Aambala”.

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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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