Entertainment
Film, TV, OTT sectors support 2.63 mn jobs: Report
Mumbai, March 5 (IANS) The Indian film, television and OTT sectors supported over 2.36 million jobs in 2017 and they are set to flourish in the next few years, according to a new report.
The report finds that the film, television and over-the-top (OTT) services are going through positive trends that will drive a compound annual growth rate of around 12 per cent over the next five years, read a statement citing the report.
The television sector, it says, will continue a healthy growth curve of 15 per cent. The film business can expect six per cent growth — with additional growth if India’s low screen density is addressed.
However, it is the OTT business, though coming from a low base, which promises the most exceptional development, anticipated to grow 26 per cent through to 2022.
The findings were part of an Economic Contribution Report by Motion Picture Association (MPA) and Deloitte in association with Producers Guild of India and Federation of Indian Chambers of Commerce and Industry (Ficci).
It was launched during the Ficci Frames 2018 here on Monday.
It encompasses direct industry jobs, along with indirect jobs of companies with which the industry does business. This includes caterers, dry cleaners, hotels, florists, hardware and lumber suppliers, software, and digital equipment suppliers, as well as those doing business with consumers, such as home entertainment distributors, theme parks and tourist attractions.
Mike Ellis, President and Managing Director, Asia Pacific, Motion Picture Association (MPA), said in a statement: “There’s no doubt that the screen community is fuelled by aptitude, innovation and unrivaled entrepreneurship, and supports millions of people with quality, rewarding careers and jobs.
“We remain committed to helping build a vibrant industry and a dynamic online legitimate marketplace.”
According to Siddharth Roy Kapur, President, Producers Guild of India, “Our dynamic industry not only provides high quality jobs and powers the creative digital economy, but is also a huge proponent of India’s soft power around the world.
“It is crucially important that all stakeholders from the industry and the government play their part in creating an ecosystem that incentivizes growth, encourages creativity and rewards innovation.
“This will help the India’s media and entertainment industry to continue to punch way above its economic weight when it comes to the extraordinary impact it can have on telling the India story to the world.”
Ficci’s Secretary General Sanjaya Baru said the growth of the film industry can be achieved by; “making it simpler to build and open cinemas around the country; ramping up anti-piracy measures, introducing a ratings or classification system, easing production clearances, addressing GST challenges, and providing incentives to shoot in India”.
“If all stakeholders play their part, 2018 could be the year to find solutions to many of these issues,” Baru added.
–IANS
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International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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