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Shah for effective, aggressive social media campaign in Bengal

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Kolkata, June 27 (IANS) Stressing on an “attractive”, “effective ” and “aggressive” social media campaign in West Bengal ahead of next year’s general election, BJP President Amit Shah on Wednesday said there was a need to ensure messages should were spread in Bengali instead of English on tools like Facebook, Twitter and Whatsapp.

The BJP chief, now on a two-day visit to the state, called for micro-planning, and emphasised on data storage and research as he charted out a strategy to strengthen the social media campaign with the objective of bringing “poribartan” (change) in Bengal.

“The present nature of social media campaign (in Bengal) would no longer be useful for reaching out to a large number of people and spreading our messages to the bottom (of the pyramid). We have to be active and aggressive with our social media team at the local level in order to bring change in the state,” Shah said.

Several election analyses had pointed out significant contribution of social media to the victory of Bhartiya Janata Party under Narendra Modi’s leadership in the 2014 Lok Sabha polls, he said.

According to him, social media campaign would play a crucial role in forming public opinion in favour of BJP in the ensuing elections.

“Social media campaign has to be effective and attractive. For this, micro planning is required. Continuous review of the planning would also be essential to make the programme more effective,” he said.

According to him, data storage and research are also important in order to reach out to the masses.

“We must have a research team which will concentrate on making a comparative data on Bengal’s situation vis-a-vis situation of BJP-ruled states. Comparative data should be based on different issues including law and order situation,” he said during an interaction with the party’s state social media team.

Elaborating on his theme, he said: “Firstly, our activists must be updated through the research and by accessing the data. Secondly, the data and research output must flow to the bottom through our internal communications. It would make a cumulative effect. Leaders have to go to villages in order to strengthen the local level social media team.”

“Social media messages or campaign must be in Bengali so that marginalised people can understand,” he added.

He also urged the party activists to share the positives of BJP-ruled states with the people of Bengal.

“For instance, if you find people of a particular village deprived of drinking water facilities, they should be made aware of the fact that drinking water is available in every village of Gujarat or Madhya Pradesh,” he said.

Shah also said Bengal’s people must be made aware of the fact that “the assembly elections in Gujarat were violence-free and people in Chhattisgarh do not buy construction materials from any syndicate”.

“Then, people will start realising the need for BJP government in Bengal,” he added.

–IANS
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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma

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World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.

Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.

During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.

On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”

Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.

It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.

Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.

Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”

On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”

The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.

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