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India becoming more permeable to global fashion trends: Designer

Published

6 years ago

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By Nivedita
New Delhi, July 1 (IANS) Designer Ruchika Sachdeva of the label Bodice Studio, winner of 2017/18 International Woolmark Prize (IWP) womenswear category, said that India as a design industry is opening up to global fashion trends.

“It’s a constant flow of influence between the two. It’s true that globalisation is making the world a smaller place and India is becoming more permeable to global fashion trends,” Sachdeva told IANS when asked if Indian fashion industry is affected by international markets and their designs.

“As a designer, it is actually quite interesting because in a way, my job is to provide a distinct point of view on global fashion. Bodice Studio is about transcending trends and creating globally relevant clothing that draws on its Indian roots,” she added.

Her IWP-winning collection, which will be available to buy in store from this month via the International Woolmark Prize retail partner network, is made up of wool. She said it is a versatile material.

“There are bomber jackets, sleeveless coats, box pleated dresses and easy overlap tie pants. All are made from different weights of wool in a colour palette inspired by mid-twentieth century artist Tyeb Mehta.

“The collection also incorporates Kantha, traditionally used by women in Bengal to stitch together old saris into quilts. Traditional beliefs hold that the quilts are auspicious and will help protect the newborns wrapped in them through imparting the bonds of love between mothers, grandmothers and aunts that are stitched into the fabric, quite literally,” she said.

Pieces of the capsule line will be available to buy online on Farfetch and Mytheresa as well as Boutique 1 (London and Dubai), Takashimaya (Tokyo), Tata CLiQ Luxury (India), Parlour X (Sydney) and David Jones (Sydney).

Indian textiles, she said, is something that needs constant attention and more visibility.

“Our brand’s vision is to incorporate traditional hand weaving and surface ornamentation techniques where these fit with our brand aesthetic, and so, showcase how the rich tradition of Indian textiles can find expression in cutting-edge fashion,” she said.

Sachdeva, after graduating from London College of Fashion, moved to India to set up her own label. During her time in London, she got the opportunity to work with prestigious designers such as Vivienne Westwood and Giles Deacon.

She said winning the IWP is a huge boost as it was then that her brand got the space to showcase the line in Paris, which further opened up doors for her.

“We intend to keep working incredibly hard and sustain the momentum winning the prize has given us. It’s an enormous privilege and incredible opportunity that we take very seriously,” she said.

Does she feel the Indian fashion industry is open to new talent and giving them ample opportunities?

“I think there has been a lot of really good work done for young design talent… What is really encouraging is the slow but sure growth of the consumer market in India. There is definitely more willingness to experiment and a growing appreciation for good design,” she said.

As someone who now has a global reach, what is the one thing that she wants the western market to notice and endorse about the Indian fashion industry?

“The huge pool of design talent and the artisanal skills. It’s a winning combination that embodies international ideas of luxury using fine materials and highly skilled artisanship. Indian design and craft, when applied in a considered way, is hugely competitive both in terms of price and quality,” she said.

(Nivedita can be contacted at [email protected])

–IANS
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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma

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3 months ago

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September 3, 2024

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World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.

Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.

During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.

On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”

Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.

It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.

Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.

Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”

On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”

The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.

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