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Anushree Reddy wants to style Aishwarya Rai Bachchan
By Durga Chakravarty
New Delhi, Oct 13 (IANS) Popular for using vintage flora combined with zardozi embroidery from Hyderabad for her creations, Anushree Reddy, who has wowed many young brides and fashionista with her work, says she wishes to design for Bollywood actress Aishwarya Rai Bachchan, whom she calls the epitome of beauty.
Reddy launched her eponymous label in 2010 that stands out for its scintillating colours and easy-to-wear garments blended with glamour. Over the years, she has styled the likes of Kareena Kapoor Khan, Shilpa Shetty, Bipasha Basu and Athiya Shetty among others.
Asked if there is any personality left she would like to give a style twist with her designs, Reddy told IANS here: “That would be Aishwarya Rai Bachchan. I would love to design an outfit for her. She carries every outfit effortlessly. She is the epitome of beauty and grace.”
Talking about Bollywood’s presence playing a big role in driving a designer’s popularity these days, she said: “Yes, I do agree to some extent celebrities do increase a brand’s visibility. They aid the designer in reaching out to a larger spectrum of audience.”
Reddy holds a MBA degree from Cardiff University and calls herself a “self taught designer”.
Asked if being a self taught designer gives her an edge over other designers, she said: “I feel like that’s a double edged thing sometimes it works as an advantage and sometimes as disadvantage. From my experience of being in this industry I believe that this is something that can be done without an education although it would be great to be a fashion student and receive a formal education but one can definetely do without it.”
She says there are times where she needs to reach out for help when it comes to a few technical things.
“But then again as I have not learnt the rules I don’t have to stick to them so that works as an advantage. Owing to that I can experiment more with my collections may it be the designs or the colour palette and it all comes to me naturally,” she added.
Reddy showcased her latest range “Vintage Rose” at the Lotus Make-Up India Fashion Week (LMIFW). She has made her debut at the ongoing fashion fest here. She says she is very excited as this is her first time at the Fashion Design Council Of India.
Talking about her collection, she said: ” It is inspired by the old world charm and dusty rose pink hues, my signature floral prints are used in different permutations and combinations through the entire collection.”
The four-day fashion event presented collections by designers like Wendell Rodricks, Samant Chauhan, Rahul Mishra among many others and also saw a launch of a new organic skincare brand ‘Ikkai’ by Lotus Herbals. Their range includes organic masks, souffles and scrubs.
(Durga Chakravarty can be contacted at [email protected])
–IANS
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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma
World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.
Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.
During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.
On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”
Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.
It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.
Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.
Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”
On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”
The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.