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Marketing aspect shouldn’t interfere in the creativity of the show, says Sonu Nigam
Mumbai, Dec 4 (IANS) Singer Sonu Nigam, who next will be seen as a judge in radio channel 92.7 Big FM’s ‘Benadryl Big Golden Voice’ season 6, has said that marketing aspect shouldn’t interfere in the creativity of the show.
Sonu Nigam was interacting with media at the launch of radio channel 92.7 Big FM’s ‘Benadryl Big Golden Voice’ season 6 on Tuesday in Mumbai.
Nowadays, we often see many non-fiction shows with an emotional drama or a controversy over contestants to raise TRP of their show. “I feel marketing aspect shouldn’t interfere in the creativity of the show. A marketing team’s job is to market creative things which are there in the show,” he said.
“When your marketing team tells you how to create content then, you have to realize that the production is polluted. Marketing team shouldn’t give their inputs in creative aspect of the show to raise its TRP because in that process, you tend to lose creativity,” Nigam said.
“Creative team also shouldn’t tell marketing team how to market a show so, they all have to work as per their expertise.”
About his association with 92.7 Big FM’s ‘Benadryl Big Golden Voice’ season 6, he said, “I have been associated with radio since the beginning of my career. In this format, you will not be impressed with faces of contestants because here, you will only be able to listen to their voices and then accordingly you will judge them. so, this will be a different experience for me.”
Sonu said listeners of his show will not have to go through emotional turmoil unlike other reality shows. “In this show, contestants will not be able to influence judges with their emotional stories. There is struggle in everybody’s life, but no one can say that my story is more emotional than others,” he said.
“I think their emotional journey to reach a certain platform and their talent are two different things. When you are judging in a competition, you have to give more emphasis on the contestants’ talent rather than his background,” Nigam said.
“Nowadays, people also know that if they come up with an emotional story, then judges might get influenced. I think talent is the only thing that stays forever with you. So, there is no alternative to hard work,” he said.
Sonu Nigam has been a part of unsuccessful film such as ‘Jaani Dushman: Ek Anokhi Kahani’, ‘Love in Nepal’ and ‘Kash Aap Hamare Hote’ as an actor.
“I never planned acting and I never made films for myself. I never told anyone to cast me as a hero. On the contrary, people came to me with film offers and I didn’t have good experience in it. So, I haven’t thought of coming back to acting but I have done a short film called ‘Spotless’.
“It has won many awards at many film festivals, so let that film release here, then we will see what to do next. I am also doing a video shoot for a film next year in Karnal,” he said.
92.7 Big FM’s ‘Benadryl Big Golden Voice’ season 6 will see talent from USA, Canada, UAE, Pakistan and Bangladesh along with their Indian counterparts.
–IANS
iv/prs
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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma
World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.
Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.
During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.
On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”
Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.
It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.
Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.
Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”
On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”
The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.
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