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Elle and HP: Giving personalised content

Published

6 years ago

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In the Instagram era you have to be photo-ready, is what Nina Garcia, Editor-in-Chief of Elle Magazine said about her meeting with Enrique Lores, HP’s president imaging and printing.

Someone wanted her to pose for a photograph with Lores and she had hesitated because she felt she wasn’t camera ready.

At HP Reinvent 2019, the company’s biggest global partner event, Garcia and Lores gave details of a collaboration between them with the latter trying to find an ally for HP in print.

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For Garcia too, who at that time had just taken over as head of the fashion magazine, there was good reason for the collaboration.

“We met looking for ways to shape things up,” she said.

This was when they decided to have cover posters for readers but did not know whose poster customers would like to collect.

“So right there we started being strategic,” Garcia said about how the subject was chosen. The cover had to be of someone who had a fan base and a social media presence.

Image result for Elle and HP: Giving personalised content

That was how Kim Kardashian featured on the cover, which was signed by her. “This was a personalised cover from Kim. Then it was Jennifer Aniston. They were unique,” she said.

Lores asked her whether there could one day be a fully personalised magazine for an individual.

“That is a dream. We have incredible data from our digital site. That would be a logistical feat but this is possible,” she said.

Lores gifted her a blue scarf that had been produced on an HP Stitch machine. He explained later that it helped to overcome the problem of ink colour matching and provided consistency.

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Apple is giving a huge discount on its gadgets: Details inside

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2 years ago

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May 5, 2022

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If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.

The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.

Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.

 

Amazon Summer Sale May 2022: Discount offer on iPhone 13 

Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.

If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.

Buy at Rs. 64,900 (MRP – Rs. 79,900)

Features of Apple iPhone 13 

The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.

The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.

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