Entertainment
‘Kesari’ rakes in Rs 78.07 cr in 4 days, is 2019’s top opening-weekend earner
Akshay Kumar-starrer historical drama “Kesari” has scored the biggest opening weekend collection for a Bollywood film in 2019 in India by raking in Rs 78.07 crore in four days since its release on March 21, according to trade experts.
The film minted Rs 21.06 crore on its opening day, followed by Rs 16.75 crore, Rs 18.75 crore and Rs 21.5 crore on subsequent days, totalling Rs 78.07 crore, according to the makers of the film.
The figure surpasses the opening weekend collection of Ranveer Singh’s “Gully Boy”, which had made Rs 72. 45 crore.
Film trade analyst Taran Adarsh tweeted that “Kesari” has set multiple benchmarks with its earnings.
“Highest Day 1 of 2019 (so far): Rs 21.06 crore; Crossed Rs 50 crore: Day 3; Crossed Rs 75 crore: Day 4; Highest opening weekend of 2019 (so far): Rs 78.07 crore,” Adarsh tweeted, adding that it’s an “impressive” total.
Directed by Anurag Singh, “Kesari” is based on the historic Battle of Saragarhi in 1897.
The movie, which depicts the bravery of 21 Sikhs of the 36th Sikh Regiment (now the 4th Battalion of the Sikh Regiment) of British India defending an army post against more than 10,000 Afghan and Orakzai tribesmen, has worked well especially in India’s northern belt.
“North circuits are superb… While the four-day total is good, the business on Saturday and Sunday should have been higher since the word of mouth is excellent.
“A section of the industry feels IPL 2019 curtailed the growth of ‘Kesari’ on Saturday evening and Sunday… Two days that could have made a big difference to the extended weekend total… Weekdays pivotal… Strong numbers and solid trending (Monday to Thursday) are a must,” he wrote further.
According to trade expert Girish Johar, the film had an advantage of an extended four-day weekend owing to Holi, and so it has made Rs 75 crore in its opening weekend.
He concurred that the weekdays now are crucial for the film’s course at the box office.
The makers of the film, which also stars Parineeti Chopra, are ecstatic with the response.
Karan Johar, whose Dharma Productions has backed the film, celebrated the opening day collection with a tweet: “A smashing weekend at the box office. ‘Kesari’ marches on.”
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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