Entertainment
Technology widening scope for musicians: Amit Trivedi
New Delhi: National Award winning musician Amit Trivedi, who has composed for films like “Dev D”, “Wake Up Sid”, “Udaan” and “Queen”, says technology has enabled composers to explore a wider range of sounds via computers, and the effort required has reduced to a considerable extent too.
“Technology is widening scope for musicians every now and then. We are getting a better chance to explore ideas through new softwares. It has provided more options to us to showcase our talent,” Trivedi told in an interview over the phone from Mumbai.
“More of computer-based music is in demand today, and there is special software through which music is created,” he added.
The 35-year-old recently composed a song for the fourth season of “Coke Studio@ MTV”.
Talking about the platform for experimental fusion music, Trivedi said: “It’s wonderful. There are no actors involved here for whom we have to do lip sync. It’s a stage where artists can show their talent without any involvement of film fraternity. It’s like telling the world about pure music.”
Trivedi is associated with Bollywood, but he has no qualms in admitting that the popularity of film music in the country has restricted the understanding of ‘Indian music’.
“Bollywood is a very big platform. Good looking faces (actors) attract people more, and music is just a part of the filmmaking process. That’s why in India, music is restricted to films.
“But it doesn’t mean that music is overshadowed by actors. There are many well-known film stars who have got recognition through music,” said the singer-composer, who says making music for films and for albums is incomparable.
He is also quick to add that while rap, hip-hop and item numbers are increasingly getting popular, Indian classical music will always be part of the country’s core music.
“Classical music cannot deplete from Indian industry. It’s just that there are new trends coming up. People are widening their choices to new genres. But classical music, which is the root of India, will never get sidelined,” he said.
“If people like peppy numbers, then such songs have to be catered to them at regular intervals. If they will demand for classical tracks, then definitely we will make those too,” he added.
On his part, he tries to avoid using vulgar lyrics in his songs.
“I never use vulgar and cheap lyrics in my songs, especially the word alcohol. Neither do I try to encourage that culture with my tracks, nor do I love it. All musicians who are using such lyrics are may be doing so because of a film’s demand,” Trivedi said.
He will next give music for films like “Bombay Velvet”, “Guddu Rangeela”, “Shandar”, “Fittoor” and “Udta Punjab”.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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