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For Title sponsorship of IPL 2020 Tata Sons also leads.

Published

4 years ago

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  • Tata Sons are most likely to become the title sponsors of IPL 2020.
  • Some  Indian Tycoon reportedly shown interest in bidding for the IPL 2020 title sponsorship rights.

After Chinese smartphone manufacturing giant Vivo pulled out as the title sponsor of the 2020 edition of the Indian Premier League (IPL), multiple Indian business houses have expressed interest in taking their place this year.

The likes of Patanjali Ayurveda, Dream11, Tata Sons, Byju’s and Unacademy are all in the race to earn the deal.

According to a report in Livemint, Tata Sons is the most likely candidate to win the race because the final choice will not only depend on the highest bid but also on the impact that the company will have on the brand value of the IPL.

Brand strategy specialist Harish Bijoor explained why the probability of Tata Sons becoming the title sponsor of IPL 2020 is relatively higher than others. He said:“Tata Group is a legacy firm with a diverse set of interests in various categories. Considering that all companies are willing to pay upwards of ₹200 crore, the best among equals would be Tata Sons, as it is a non-controversial brand. It has heritage, a squeaky clean image and size to its advantage.” He added that Tata Sons easily trumps the likes of Patanjali Ayurveda in terms of legacy.

“Moreover, the 202-20 cricket league will gain a lot by Tata imagery. Between the two homegrown companies the legacy of Tata trumps Patanjali by a fairly large margin.”

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Australian cricketers finally reunited with their families after a long time

Published

3 years ago

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May 31, 2021

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After playing the IPL 2021 Australian cricketers were not allowed to go to their home country and were stuck in quarantine. The cricketers spent last two weeks in quarantine in the Maldives before they reunited with their family members in Australia.

Players and support staff participating in the IPL had not met with their families since early April when they came for IPL.  On Monday, amid tears of joy and relief, they reunited with their family members in Sydney.

Seamer Jason Behrendorff, who was among those to exit quarantine, said, “It was nice to know that we were getting home that’s for sure.” “It’s always tough being stuck somewhere, and knowing that we’re able to get home was a relief, and now we’re out of quarantine, I can’t wait to get home and see my family,” he further added.

The highlight of the day was premier fast bowler Pat Cummins exiting the hotel and reuniting with his pregnant partner Becky Boston, a video of which was uploaded on Twitter by well-known Australian sports journalist Chloe-Amanda Bailey.

Pat Cummins, Steve Smith,  Glenn Maxwell and David Warner were amongst the players who reunited with their family members.

 

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