Volkswagen India has now launched a subscription-based ownership plan for its range of cars. This program covers the Volkswagen Polo, Vento and T-Roc and is being offered in partnership with Orix. Under the first phase of this program, the option to subscribe to a Volkwagen will be available across 30 dealerships in Delhi NCR, Mumbai, Pune, Ahmedabad, Bangalore, Chennai and Hyderabad. Customers leasing a Volkswagen through this program will get a white-plate car while Orix and Volkswagen will include 100 per cent on-road financing, periodic maintenance and insurance cover in the rental cost. The cars will be available in 24, 36 and 48-month tenures with an option for users to upgrade or return the car at their convenience. Rentals start from Rs 16,500 for the Polo, Rs 27,000 for the Vento and Rs 59,000 for the T-Roc.

Ashish Gupta, brand director of Volkswagen Passenger Cars India said, “Car subscription is gaining popularity, especially amongst the urban young middle class, looking for a convenient ownership experience. Catering to the needs of this customer segment, we are pleased to extend our partnership with ORIX, and enhance our leasing and subscription platform, which will focus on providing accessibility and peace of mind ownership experience to our prospective customers.”

The Volkswagen Taigun is the brand’s first offering under the India 2.0 plan and is set to kick off a new product offensive for the firm. Once launched, the new SUV should also be offered on subscription eventually.