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Actress Alia Bhatt invests in IIT-Kanpur backed startup project

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Actor Phool.co, on Thursday (October 7), announced that actor Alia Bhatt has invested a disclosed amount in the Kanpur-based startup. For those uninitiated, Phool.co is an IIT-Kanpur backed startup that converts floral waste into incense products.

Founded in 2017 by engineering graduate Ankit Agarwal, Phool.co enables the conversion of floral waste into charcoal free luxury incense products. The environment-friendly brand has also received Fair for Life – Fairtrade and Ecocert Organic & Natural certifications.

Using its technology, the startup has launched what it calls ‘Fleather’, which is said to be an alternative to animal leather but made with flowers. Bhatt said that she admires Agarwal’s vision of making incense and bio-leather from recycled flowers.

She added that the startup’s efforts keep rivers clean and create a humane alternative to leather and providing employment to women in India’s heartland. Previously, Phool.co had moped up $2 million in its seed funding round from investors such as  IAN Fund, Social Alpha (FISE), Draper Richards Kaplan Foundation (San Francisco), and IIT Kanpur.

Investments of Alia Bhatt in Indian startups:

Alia Bhatt’s investment in Nykaa

Alia Bhatt has also invested an undisclosed amount in omnichannel lifestyle retailer Nykaa, which is now planning to go public with an initial public offer (IPO).

Alia Bhatt’s investment in StyleCracker

StyleCracker is one of the early startups backed by the star actor. Bhatt had invested an undisclosed amount in the fashion-tech startup

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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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