Business
Smartphones worth $17 bn likely to be sold in India festive season
With festive sales set to bring record revenues for the e-commerce platforms, smartphones worth $16.9 billion are expected to be sold during the October-December festive quarter, new data showed on Friday.
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With over 49.9 million smartphones expected to sell during the festive quarter (Q4), the sales contribution of the quarter by revenue and volume is estimated at 56 per cent and 32 per cent, respectively.
The revenue contributions will be led by the premium smartphone segment (Rs 25,000-Rs 50,000), contributing 51.7 per cent of the total revenues during the quarter, according to market research firm techARC.
“By volume sales, the mid-price segment (Rs 12,000-Rs 25,000) will drive the contributions, with 42.1 percent smartphones selling in this segment,” said Faisal Kawoosa, Founder and Chief Analyst, techARC.
According to the report, the channel contribution is witnessing a shift where mid, premium and luxe category smartphone sales are increasing compared to the earlier view where the basic segment would drive online sales.
There is an abundant choice of 5G smartphones available in the online channels too in the country.
“The leading marketplaces of Amazon and Flipkart are offering more than 50 5G smartphone models. Samsung leads with 20 5G smartphone models available followed by realme with 12 options for customers to choose from, while looking for a 5G smartphone online,” Kawoosa informed.
Despite acute chip shortage, smartphone brands have managed to sell record handsets during the India festive week, making mobiles the strongest and most-loved category once again across ecommerce platforms.
Xiaomi India sold over 20 lakh smartphones in five days of the festive sale across channels. In the premium segment, Xiaomi 11 Lite NE 5G, and Mi 11X Series received maximum demand, followed by Redmi Note 10S and Redmi Note 10 Pro, and Redmi 9 Series in the mid-value segment.
Its rival realme sold 70,000 units of realme GT Master Edition on the first day of Flipkart ‘Big Billion Day’ (BBD) sales. In the first three days of the ‘BBD 2021’, the smartphone brand had sold more than 10 lakh smartphones.
Realme said it witnessed a massive growth of 1,200 per cent in the Rs 20,000-Rs 30,000 segment on the first day of the BBD sale.
Apple 12 and Apple 12 Mini are currently the favourite smartphone models, accounting for most of the 2 lakh Apple iPhone 12 devices sold on Flipkart in early sales
If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.
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The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.
Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.
Amazon Summer Sale May 2022: Discount offer on iPhone 13
Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.
If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.
Buy at Rs. 64,900 (MRP – Rs. 79,900)
Features of Apple iPhone 13
The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.
The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.
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