Entertainment
Sidharth, Kriti team up for music anthem
New Delhi: Bollywood actors Sidharth Malhotra and Kriti Sanon, ambassadors of American Swan, have teamed up to dance in a music anthem for the online fashion brand.
Sharing screen space for the first time, the two also share a crackling chemistry in the #ASIAM video, which is a reflection of the trendy and youthful spirit of the brand.
The video also captures all elements that can appeal most to the youth — catchy lyrics, foot-tapping beats, fun dance moves and lots of style.
Besides the lead pair, the video also boasts of other major Bollywood tie-ups.
The song is composed by Meet Bros Anjjan of “Baby doll” fame, and it is sung by Benny Dayal, who has belted out hits like “Badtameez dil”. The video has been directed and choreographed by Remo D’Souza, who has come up with a signature dance step for it.
Talking about the #ASIAM music anthem, Sidharth said: “What excited me most was the interesting concept of the anthem that American Swan came up with. It was great fun matching steps with Remo and, of course, being paired with Kriti, who is a fabulous dancer herself.”
Kriti also enjoyed the “fun idea and clutter-breaking format” of the video.
“I thoroughly enjoyed the #ASIAM music video shoot with Sidharth who is naturally charming… The American Swan collection is young and trendy,” she said.
The “#ASIAM” video will be launched on all social channels first. The campaign will soon be launched through TV and print as well.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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